Ralph Lauren Debuts a New Men's Fragrance & Spokesperson!!

Ralph Lauren creates a universe of style that gives form to our dreams and aspirations inspired by rich traditions, fascinating people and iconic places, Men around the world look to him as a model for living abundantly by embracing a variety of experiences. The Polo man is quintessentially modern: leading a full life that involves many lifestyles and inhabits a world of his own making – the World of Polo.
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The World of Polo is a trilogy of fragrances:
Polo Modern Reserve,
Polo Blue
Polo Black
These fragrances express the three facets of today’s Polo man: Traditionalist, Sportsman and Urban Sophisticate.
Ignacio “Nacho” Figueras, world class professional polo champion, is the face of The World of Polo’s print campaign that was shot by renowned photographer Bruce Weber.
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Appearing in the advertising for Polo Black since 2005, Nacho will now be the official spokesmodel of Polo Blue and the latest men’s fragrance introduction, Polo Modern Reserve. Nacho will also star in a television commercial that depicts the three fragrances directed by Weber.
Polo Modern Reserve
The definition of heritage, classicism, authenticity and country living.
“Polo isn’t just a fragrance. It’s a tradition…a way of life.”
– Ralph Lauren
The man who wears Polo Modern Reserve is a traditionalist. He has refined tastes, is passionate about polo and appreciates the luxury of spending time with his family in the country. He embraces life and values heritage. He is today’s classic man.
Polo Modern Reserve is an aromatic leathery fragrance juxtaposing crisp notes with deep, sleek woods and sensual sueded leathers.
Top Notes:Cardamom, Fresh-Cut Basil, Pimento Berry
-Heart Notes: Vetyver-Leather, Liquid Jasmine, Precious Myrrh Incense
Base Notes: Humidor Wood, Patchouli, Sueded Leather
Inspired by a classic gentleman’s flask, Polo Modern Reserve’s bottle employs the distinctive green glass of the original Polo fragrance, as well as its elegant gold cap and bold Polo Pony.


Polo Blue

The embodiment of athleticism, aquatics, freedom and casual elegance.
“Like style, color can change the way you feel. Blue has always had a very calming effect on me. It reminds me of sitting by the ocean, staring at a clear blue sky, and the comfort of my favorite pair of jeans.”

Ralph Lauren
Polo Blue is a fresh aquatic fragrance comprised of calming, inviting and invigorating fragrance notes. The fragrance bottles the coolness of the ocean, the warmth of the sands and the smooth touch of a light sea breeze.
-Top Notes: Melon de Cavaillon, Watery Melon, Fresh Cucumber, Tangerine
Heart Notes: Basil, Clary Sage Absolute, Geranium
Base Notes: Washed Suede, Velvety Moss, Amber Wood, Patchouli Coeur, Sheer Musk
Polo Blue is captured in a cobalt-blue glass bottle, which embodies the masculinity, freedom and energy of the modern athlete. The signature flask-shaped bottle is accented with the Polo Pony emblem and a silver cap.
Polo Black

The statement of seduction, sophistication, sensuality and urban living.
“There is a sensuality about the man who wears Polo Black. He is sexy, confident, and cool – just like the fragrance.”

Ralph Lauren
The Polo Black man is daring, powerful and modern. His elegant and urbane style is a blend of worldly sophistication and downtown savoir faire He possesses a worldly sophistication, a downtown attitude and an urban flair.
Polo Black is an aromatic wood fusion. It creates an intriguing combination of crisp energy and dark sensuality. The result is sexy, mysterious and slightly dangerous.
Top Notes: Iced Mango, Spanish Sage, Green Effervescent Accord
-Heart Notes: Silver Armoise, Lush Liquid Accord, Hedione
Base Notes: Sandalwood, Timberol, Tonka Bean, Patchouli Noir
Discover the Polo Fragrance wardrobe: Three fragrances for three lifestyles. Polo Modern Reserve, Polo Blue and Polo Black are all available at fine department stores and www.RalphLauren.com
Yummy things for dads, grads and grooms– or any man who considers himself serious about his grooming!
Stevie Wilson

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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