*(RED)* and *Live Nation* have partnered together for *(RED)NIGHTS*, an innovative series of 26 concerts in the U.S. to generate money and awareness for the ultimate goal of eliminating AIDS in Africa.
The new set of shows will feature concerts by (RED)NIGHTS artists Built to Spill, Thievery Corporation, Brandi Carlile, Ingrid Michaelson, Joshua Radin and Sondre Lerche at venues across the country from San Francisco to Boston to Chicago– at stellar venues.
The new (RED)NIGHTS dates follow a successful first round of concerts, which earned attention in Rolling Stone, The New York Times, NME, Time Out New York and the Dallas Morning News
. For the first set of shows, (RED)NIGHTS and the community of acclaimed artists aimed to inspire fans to participate in (RED)’s mission to eliminate AIDS in Africa by pausing to
highlight the many ways to get involved and encouraging those in the audience to share the message and experience with others.
“I believe no person deserves to suffer from a preventable, treatable
disease simply because they can’t afford medicine,” said Marc Roberge of
O.A.R. “If bringing awareness to what (RED) is doing helps one person receive antiretroviral treatment and live a healthy life, we have
accomplished our goal.”
It is the goal of (RED)NIGHTS to build a community–of artists,
concertgoers and music fans everywhere–that is passionate about helping to
fight AIDS in Africa. A portion of the proceeds of each (RED)NIGHTS concert
goes directly to the Global Fund (theglobalfund.org ).
(RED) and Live Nation are collaborating to link acclaimed artists with their fans to join the fight against AIDS in Africa. Information about the scheduled (RED)NIGHTS concerts can be found at http://www.livenation.com and
http://www.joinred.com/rednights
“(RED) was looking to engage more people in its mission, to help eliminate
AIDS in Africa. The (RED)NIGHTS series is an innovative concept that
combines the power of Live Nation’s live music platform and venues to use=2
0people’s passion for music to raise awareness and, ultimately, generate
more money to help eliminate AIDS in Africa.” said Russell Wallach,
President of North American Alliances for Live Nation. “We’re building a
great line up of artists for (RED)NIGHTS, and believe we can help (RED)
successfully deliver its message by connecting them with music fans all over
the country.”
“(RED)NIGHTS is one more way for people to become (RED) and support our
efforts to eliminate AIDS in Africa,” says Jenifer Willig, Director of
Partners and Marketing at (RED). “We’re so honored to have incredible
artists turning their shows (RED) and look forward to bringing (RED)NIGHTS
to fans across the country.”
(RED)NIGHTS hits the road since the debut of (RED)WIRE <*http://www.redwire.com*> ™, an innovative and unique digital music service from (RED). The (RED)NIGHTS artists join an impressive community of (RED) artists who are participating in (RED)WIRE, including U2, Coldplay, The Killers, Jay-Z, Elvis Costello, John Legend, Sheryl Crow, Neko Case, Noel Gallagher, Conor Oberst, TV On The Radio, Death Cab For Cutie, Michael Franti and many more.
(RED)NIGHTS and (RED)WIRE mark the first time (RED) has moved into the music arena and are a mutual extension of (RED)’s mission, whereby the music community is coming together as a vehicle to raise awareness and funds to help fight AIDS in Africa.
*(RED)NIGHTS CONFIRMED CONCERTS-which have been ongoing since June
September 12 Ingrid Michaelson @ The Paradise Boston, MA
September 13 Sondre Lerche @ The Paradise Boston, MA
September 24 Joshua Radin @ House of Blues Chicago, IL
September 25 Brandi Carlile @ House of Blues Chicago, IL
October 3 Ingrid Michaelson @ House of Blues San Diego, CA
October 4 Thievery Corporation @ House of Blues Dallas, TX
October 9 Thievery Corporation @ The Fillmore Miami, FL
Oct. 31 & Nov. 1 Built to Spill @ The Fillmore San Francisco, CA
About (RED)TM and (PRODUCT) RED™
(RED)’s primary objective is to engage the private sector in raising
awareness and funds for the Global Fund, to help eliminate AIDS in Africa.
Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that
product to the Global Fund to finance AIDS programs in Africa, with an
emphasis on the health of women and children.
Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in the spring of 2006, more than $130 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit
JOINRED.COM.
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
Since its creation in 2002, the Global Fund has become the dominant financer
of programs to fight AIDS, tuberculosis and malaria, with approved funding
of US $15 billion for programs in 140 countries. The Global Fund supports
programs based on agreed performance targets and disburses money in response
to proven results. At the end of 2008, programs supported by the Global Fund
have averted more than 3.5 million deaths by providing AIDS treatment for 2
million people, TB treatment for 4.6 million people, and by20the
distribution of 70 million insecticide-treated bed nets for the prevention
of malaria worldwide. (RED) is the Global Fund’s largest private sector contributor. For more information visit http://www.theglobalfund.org.
About Live Nation
Live Nation’s mission is to maximize the live concert experience. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry’s first artist-to-fan
vertically integrated concert platform. The company is headquartered in Los
Angeles, California.
While this tour started in June, it’s still on-going and there are still shows left to be seen across the country. Go! Listen! See great shows at great venues!!
Stevie Wilson
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