USA Network announces WHITE COLLAR: CHASING THE SHADOW (http://chasingtheshadow.usanetwork.com), a new interactive game that allows *you* to take your love of the critically acclaimed USA drama, WHITE COLLAR, to new levels of online interaction. WHITE COLLAR,(about a con artist and FBI agent who team to catch the bad guys) employs an online story extension through CHASING THE SHADOW, developed in conjunction with show creator Jeff Eastin.
This highly involved and evolved game gives fans an opportunity to be a part of the crime-solving team through seven levels of cat and mouse situations, clue deciphering and tests of detective skills. Utilizing various crime solving tools, including the 2010 Ford Taurus Limited (with actual car features used in the game) players are in hot-pursuit of notorious villain, The White Shadow — and ultimately a chance to win a Ford Taurus Limited. The announcement was made by Jesse Redniss, USA’s vice president of digital who was interviewed on this blog a few weeks ago.
“USA is constantly developing new online components to support original on-air programming, allowing our fans to continue to interact with their favorite characters in an active, engaging way,” said Redniss. “Working with Ford on WHITE COLLAR: CHASING THE SHADOW has allowed us to tap into a brand whose message resonates with the characters and ultimately the viewership, while incorporating innovative feature’s from the Ford Taurus to become part of the players’ experience.”
Screenshot from the Chasing the Shadow Game.
CHASING THE SHADOW comprises a series of challenges that expand in skill, mental dexterity and ability to analyze clues week-over-week, making it critical for players to pay attention to recaps throughout to successfully capture The White Shadow. The game ultimately makes players responsible for assisting Neal Caffrey (Matt Bomer) and Peter Burke (Tim DeKay), the two main characters of WHITE COLLAR, in solving a case that has gone on for many years and perplexed even the most seasoned FBI agents.
The on-air uses of actual Ford Taurus features come to life through the gaming experience, becoming an integral part of the players ability to solve each caper, from using in-vehicle voice-activated communications system Ford SYNC® to access SMS messages to the Multi-Contour massaging seat feature allowing players to realize something is amiss, the game immerses players in the world of virtual crime-solving.
“With the launch of the new Taurus, we were looking for marketing opportunities that could help us showcase Taurus’s innovative features and engage new consumers to drive one,” said Jeff Egen, Ford car experiential marketing manager. “Teaming up with USA and their hit program, WHITE COLLAR provided both the creative product integration and deeper online consumer experience that we wanted.”
Staying true to USA’s 360 degree marketing approach , this campaign surrounding the game and the Ford Taurus integration will be supported by on-air advertising, rich media online content, search optimization components and weekly updates to fan groups on popular social media networks, to ensure players’ have all the advantages.
“From traditional advertising components to the Ford Taurus Limited branded entertainment elements in season one, USA has worked with Ford to ensure the brand and Taurus messaging are infusive versus intrusive throughout the complete experience,” remarked Redniss.
The game was developed in conjunction with Glow Interactive (www.glowinteractive.com).
Check out this game! You can find it at http://chasingtheshadow.usanetwork.com. You have a chance at winning a new Ford Taurus and also other prizes include 5 White Collar prize packs each week for several weeks.
This is stuff you want to win and a game that will challenge you.
Make sure you take a look at Basic Training too in order to make sure you have all your training too.
Stevie Wilson, LA-Story.com
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