Belgenza's Alan Eschenberg Shares the Scoop on New Products!

It’s been a bit too long since I had a chance to talk to Alan Eschenberg of Belegenza , the fabulous haircare line (and now includes skincare too!) that’s based on aloe (not water) and is phalate, sulfate,paraben, and petroleum-free. I may have missed something in that list of things that are NOT included in that list — and I am sure I will get a note or IM from Alan about it but he’s thorough and so am I- particularly about this line. It’s the line I keep returning to because it’s amazing and delivers amazing results and give you glorious hair.
We had a chance to chat a while back and this is part 2 and has LOTS more information itn it.
Here’s what’s new that you need to know about that Alan mentions in the podcast
For those seeking frizz-free hair or less curl or no curl, there’s Simply Straight Progressive Straightener .
It is a unique food-grade fusion that straightens curl and frizz over time the more you use it. Excellent for controlling multi-textured curl patterns. This is a natural alternative to harsh chemical relaxers and straighteners.
A gentle straightening process which smoothes the curl structure and takes up to 30 applications to get full results. It is very gentle and effective. Remember that your new growth keeps coming, so once desired straightening is achieved on mid-shaft continue to apply to new growth and/or problem areas.
Safe for all hair types and is compatible with relaxers, keratin treatments and is safe for children. On excessively curly long hair, use as a dressing when braiding and after several uses, see softness and control without having used chemicals. It is lye-free, sodium and calcium hydroxide-free, formaldehyde-free and is a healthy safe alternative for any hair type — particularly fragile damaged hair.
This product really does work. I know– I used it before I had a Keratin treatment. Now I know that I can use it still and get better results.
Spotlight Shine is for those who want a bit more shine to their hair san oily feel, heaviness and just get glossy shiny locks.
spotlight shine.jpg
this very unique product creates shine from the inside out-instantly. This non-greasy, non-sticky and alcohol-free food-grade fusion moisturizes, eliminates flyaways, resists dirt and keeps hair clean ( sounds too good to be true. Actually it’s very true and you should buy it just to find out that you have been wasting money on products that don’t do your hair any favors!) . It softens, penetrates and protects hair (and skin) with no residue. It adds strength, creates a heat barrier and stops breakage. Can be used as a styling aid, finishing product or a specialized conditioning treatment to revive damaged hair.
How to: Distribute a few drops on wet or dry hair before flat ironing, blow drying and curling for protection. To use as a specialized treatment on dry hair, generously message into split ends, dry scalp, or fine hair; cover with plastic cap and use medium heat for 15 minutes or leave overnight. Then shampoo with IlLustrious and condition with RoMANce or DraMatic Volumizing Conditioner.
When heat styling the product will “smoke” if you exceed 420ยบ F. This is just a warning sign to take it easy with the heat for the safety of the hair. Products that contain silicone derivatives will not give that indication which increases the chances of you damaging/burning the hair.
Want to know what’s on my list? It’s Spotlight Shine– because I need it because of LA’s beachy humidity and I want my hair to be rocking great.

Other products Alan mentioned are the new skincare products!! I wondered if he would go in that direction and he did. So far there are only 2 products but given that aloe’s the base ingredient, it’s going to be awesome.
Simply Young Refining & Skin Tightening Spray
Have you been waiting for that miracle skincare product– this might just be it. Based on it’s incredible ingredient list, it helps restore youthful levels of elements in the skin with biologically active food-grade ingredients . Specially grown Aloe Vera, at Belegenza, delivers nutrition with extremely effective bio-agents that feed the skin elements that are abundant in youthful skin.
Skin responds as it did during the times when Human Growth Hormone levels were at their peak. With these best skin healing agents, your pores refine, lines diminish, and you will experience a supple regenerated effect that is noticeable and long-lasting.
This is a skincare line that’s unliike anything created before. The biological activity is retained and preserved by system that we at Belegenza have developed in extracting plants natural preservative process. Our “Enzymatic influence” retains maximum potency of this pure formulation and is transdermally effective by not only what it has in it, and just as importantly, what is not in it like conventional high end skin care items. This may be the simplest and most effective skin care regime you’ve ever used.
Paraben-free/ Mineral Oil-free/ Silicone and “-cone”-free/ Petrolatum-free
Ingredients: Fresh Aloe Vera Gel Including Serum(Natural Aloe Oil), Water Distillate, Na-PCA (Pyrro-Glutamic Acid), Sea Kelp Extract, Vitamin A (Retinol), Vitamin D (Activated Ergo Sterol Antirachitic Vitamin), Vitamin E (Alpha-Tocopherol), Glycerin ( Vegetable), Emollient Complex LZ (Lutein & Zeaxanthin), Bioactive Peptides (Natural Collagen), Uvinul- D (UV Irradiation Blocker), Acmella Plant Extract, (Alkylamide Complex), Amino Acid Lipid Complex, Enriched Anti-Microbial Apple Complex, Phthalate-Free Fragrance
The other skincare product is an anything but simple moisturizer!! Timeless Body Lotion (formerly known as Seductive Body Lotion) is the other half of the equation, providing hydration to the skin. This really luscious lotion moisturizes your face, hands and body and is suitable for all skin types.– really!
Made of food-grade ingredients which seal in moisture, nourish skin and replenish nutrients found in youthful skin. Seductive balances levels eliminating fear of breakouts and adds a remarkable long lasing glow. This non-greasy non-slip moisturizer penetrates deeply to encourage skin’s natural moisture levels, rapid repair and softness.
Aloe barbadensis leaf extract, water, hypnea musciformis extract, Geilidiela acerosa extract, Sargassum filipendula extract, Sorbitol, Stearalkonium chloride, Behentrimonium metosulphate, Cetrimonium chloride, Glycerin, Hydroxypropyltrimonium honey, Cetyl alcohol, Silk amino acids, Hydrolyzed soy protein, Hydrolyzed wheat protein, Proprietary blend ccs500cl, Acetyl tyrosine, Hydrolyzed vegetable protein, Riboflavin, Simmondsia chinesis (jojoba) seed oil, Olea europaea (olive) oil, Lanolin oil, L-Cysteine, Ricinus communis (castor) seed extract, Tocopheryl acetate, Pyridoxine HCL-5-phosphate (vitamin B6), Cyanocobalamin (Vitamin B12), Panthenol, Oleyl Alcohol, Stearyl alcohol, Stearic acid, Benzophenone-4, Phenoxyethanol, Caprylyl glycol, Sorbic acid, Tetrasodium edta, Citric acid, phalate-free fragrance.
Here’s a question for you, when is the last time the treatment phase of your skincare was “just” two products and totaled less than $150- and actually was effective?
Just a thought– it’s definitely worth trying. It’s on my must-see/try/buy list.
Stevie Wilson,
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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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