For beauty professionals — and students– out there, make sure to clear your calendar for this weekend! The West Coast’s largest beauty event, the International Salon & Spa Expo (ISSE) in Long Beach. This annual mega-event attracts over 40,000 beauty pros from around the world to see and buy the latest beauty products from some of the top beauty manufacturers. The array of brands include OPI, Creative Nail Design, RUSK, TIGI, Joico, and Moroccan Oil will be on hand, along with many “indie” brands just waiting to be discovered.
ISSE Long Beach is also a great place to see some of the world’s top hairstylists including Nick Arrojo, Kim Vo, Karg + Blackwell, and Martin Parsons.
ISSE Long Beach also offers an array of amazing education on everything from color to waxing. Skin care & wellness professionals will find classes and products that they will use and love. ISSE Long Beach has you covered as well with their all new EstheticsAmerica + Wellness pavilion. This is an all new area dedicated to skin care and wellness products, services, and education.
To learn more, visit www.probeauty.org/isse.
(Beauty professionals in the Midwest – ISSE is launching in Chicago this year! March 26 – 28, 2011 at the Donald E. Stephens Convention Center.)
I will be hitting this show just to see new products and some new trends. I will have photos and MAYBE some interviews. I am hoping to get audio interviews because the place is crazy wild and noisy.
Stevie Wilson, LA-Story.com
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