Want Whiter Teeth? Choose Your Products with Care!!

I am a “white teeth” fanatic. I love that my teeth are white– not fake white but nice white. I had found my holy grail toothpaste from Crest- 3D White Vivid Toothpaste and when I saw it in anLA Times Health section article on July 4, 2011 about overly abrasive toothpastes are a potential hazard to your dental health. safe depending on the toothpaste you use.

The article cites a study where Crest 3D White Vivid as the fourth-most abrasive whitening toothpaste. (Procter & Gamble / July 4, 2011)

Here are excerpts from this article that I found quite interesting — and now has me giving my Crest a serious second and third thought about using it!!

While strips and trays work by soaking the teeth in bleach for long stretches of time, whitening toothpastes take a faster approach. They generally rely on abrasives (toothpaste companies prefer to call them “polishers”) that help remove surface stains left behind by coffee, cigarettes, juices and foods.

Crest, a Procter & Gamble brand, offers 3D White Vivid and 3D White Advanced Vivid. Both varieties contain hydrated silica as an abrasive. The advanced version, which comes out of the tube in two separate chambers, also has sodium hexametaphosphate, a compound that helps loosen the stains so the abrasives can do their job. Users are instructed to brush after meals or at least twice a day. Expect to pay about $4 for the 4.1-ounce tube of either product.

(Uhh.. I have paid MORE than $4 a tube for this toothpaste. )

I have tried and reviewed Rembrandt on this blog. Once I was given product to test and another time I just went out and bought it because I wanted to see what the range of effectiveness was. Here’s a quote about Rembrandt too.

Rembrandt, a Johnson & Johnson company, has built its brand around the promise of whitening. Both its Intense Stain and Deeply White toothpastes contain hydrated silica. Deeply White also has the bleaching agent urea peroxide. Users are instructed to brush twice daily “and after meals if possible.” A 3-ounce tube of Intense Stain costs about $8, and a 2.6-ounce tube of Deeply White goes for about $7.

I never tried the Deeply White or Intense Stain because my teeth weren’t that stained but what I did try didn’t impress me.

The details from another study cite a Rembrandt paste and also one from Colgate– which was my favorite for whiteness before the 3D White Vivid came along. (gee I wonder why).

In a study published this year in the Journal of Clinical Dentistry, investigators at Thermetric Technologies Inc., a dental research firm in Noblesville, Ind., and the Health Science Research Center at Indiana University-Purdue University in Fort Wayne tested the abrasiveness and cleaning power of 26 whitening toothpastes on enamel from cow teeth. Crest White Vivid ranked 17th in terms of cleaning but was the fourth-most abrasive. Anything with an RDA (relative dentin abrasion) score above 100 is generally considered highly abrasive, and anything above 150 is considered potentially damaging to enamel. Crest White Vivid scored above 200.

Rembrandt Intense Stain was only mildly abrasive (RDA about 90), but it was also in the middle of the pack in terms of cleaning power. The toothpaste with the top marks for stain removal — Ultrabrite Advanced Whitening from Colgate — was also one of the most abrasive, reaching an RDA of about 260. The study didn’t include either Crest 3D White Advanced Vivid or Rembrandt’s Deeply White.

So where does that live us? Or rather me? Or the users of Crest or Colgate’s products mentioned here? I don’t know.
However I am testing a product from Dentovations, “Luster White 7″.

This one has 7 whitening ingredients plus over 45 essential oils to freshen and clean your mouth along with fluoride to help build enamel. I do like it and it’s a smallish tube but doesn’t require a lot to be effective. It’s about $7. It does not have the same abrasive scratchy feel that Crest’s 3D White Vivid has- and my teeth are brighter!! This is a good thing!

Heads up people, those pearly whites might not be so pearly, white or safe depending on the toothpaste you use. Check out the LA Times article for the entire scoop. You need to read this because I was SHOCKED. I don’t want to destroy my teeth when I just want to whiten them. So Luster White7 might be the perfect way to run with this. Find it at Wal Mart, Target, CVS, Duane Reade, Walgreens and drugstores nationwide.

Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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