It’s coming and if you are a beauty, spa or salon pro, you need to pay attention to this post because this is one of the largest and most fun events — as well as one where you can shop till you drop- on the West Coast!
The International Salon & Spa Expo (ISSE) Long Beach, will once again take over Long Beach, Ca. January 28 – 30, 2012 kicks off the professional beauty show season. The West Coast’s biggest and best beauty event is produced by the Professional Beauty Association (PBA). ISSE Long Beach has evolved beyond the traditional “hair show” and is a complete beauty event relating to hair, nails, cosmetics, esthetics, wellness, massage, and advanced education.
Each year, ISSE Long Beach welcomes more than 40,000 beauty professionals from around the globe and is known as the launching pad for new beauty products and services and for its professional set-up and management. The always sold-out expo floor features more than 400 exhibiting international beauty brands; more than 250 educational classes; live stage performances from some of the industry’s top stars; and now all new hair and nail competitions. ISSE Long Beach 2012 is the place for beauty professionals to stay current on the latest trends and expand their careers.
(PBA │NCA members will continue to receive complimentary admission to ISSE Long Beach. Registration is still required and exceptions apply – probeauty.org/isselb.)
Highlights for 2012
The EstheticsAmerica & Wellness Pavilion featuring CIDESCO USA education continues to expand. With a successful launch in 2010, the EstheticsAmerica & Wellness Pavilion allows both ISSE shows (Long Beach and Midwest) the ability to be total beauty events.
Sponsored by Repêchage, the EstheticsAmerica & Wellness Pavilion will once again claim the Arena at ISSE Long Beach, providing exhibitors and attendees with a dedicated environment devoted to skincare, wellness, and the latest in treatments and education for this rapidly expanding segment of the beauty industry. Many of the largest esthetics brands, along with CIDESCO USA, will be on hand to offer advanced, hands-on training and certifications.
New for 2012
New Hair Competitions Added: Students and licensed professionals are invited to show off their skills and win career prestige in the all new ISSE Long Beach Hairstyling Competitions. All competitors use mannequins for entries.
Categories include:
Women’s Trend Cut, Color & Style;
Long Hair Bridal;
Fantasy-Inspired by Nature;
Technical Creative;
Technical Hair by Night; and,
Fashion on Long Hair for Day and Evening.
ISSE Long Beach will continue to feature nail competitions held in partnership with NailPro magazine. (For times, rules and to register, visit probeauty.org/isselb.)
NAHA Theater Added:
The North American Hairstyling Awards (NAHA) continues to be the industry’s premier photographic hairstyling competition and awards ceremony. The ISSE Long Beach NAHA Theater will feature NAHA winners and finalists, which are some of the industry’s biggest stars, showcasing their talents, reviewing what a NAHA win can do for one’s career, and how to create a successful entry.
Presenters include Damien Carney, Tony Ricci, John Simpson, Jake Thompson, Charlie Price, The Teals featuring Steve Elias, and many more.
Revamped Stage Concepts:
Focused on continually evolving to meet the needs of the industry, ISSE Long Beach will now present Center Stage (formerly, International Fashion Theater) and Stage Right (formerly, Technical Theater).
While the concepts will largely remain the same, overall presentations, design, and layout will be modified slightly to create a more inviting and engaging experience.
Want to know WHO will be at ISSE ? Check out the Exhibitor list HERE
Key presenters:Sunday, 1/29
· The Teals featuring Steve Elias / 9:30am – 10:15am / Center Stage
· Martin Parsons – “The Magic of Martin Parsons” / 11:30am – 12:15pm / Center Stage
· J’s Hair Studio – Mystic Fantasy “Tokyo Trend 2012” / 5:15pm – 6:00 pm / Center Stage (they are one of the hottest intl. platform teams)
· Creative Nail Design “CND” exclusive – Shellac at the Shore /
2:00pm – 3:30pm |Monday, 1/30
Toni Love – 45-min Hair Extension: No Braids! No Glue! / 12:00 – 1:30pm
RUSK Creative Team / 12:30 – 1:15pm / Center Stage
Charlie Price – Fast Fashion with Charlie Price / 3:30 – 5:00pm / Center Stage
ISSE is open to professionals only. License information or the following credentials are accepted:
The list has several cards that we will accept.
Acceptable Forms of ID Include:
Salon/Spa business license denoting salon/spa ownership
Cosmetology, Nail Technician, Esthetician license (including international license) Massage Therapist license
Makeup Artist Union Card
Temptu Pro Artist Card
MAC Pro Card
Smashbox Pro Card
PBA/NCA Member ID (Salon/Spa and Beauty Professional/NCA members only)
Other beauty association membership card (CCA, ISPA, etc.)
Sally’s Professional Card (red)
Maly’s Card (blue)
CosmoProf Proclub Card
Cosmetology School Business, State License or School ID card
Student ID or letter from certified instructor on school letterhead
Business card from a legitimate salon with your name imprinted on it
Letter from salon/spa owner on certified letterhead (including owner’s business card)
W-2 form
ISSE Long Beach will continue to feature group registration, making registering large parties quick and efficient. The ISSE Long Beach Night Out Party, sponsored by Ultimate Beauty Companies, will be held Sunday, January 29, 2012, and is open, free of charge, to all attendees and exhibitors.
ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain a professional atmosphere, attendees must present proof of license and a valid photo ID. For additional information on ISSE Long Beach and to purchase tickets, please visit probeauty.org/isselb.
Stevie Wilson,
LA-Story.com
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