Atelier Cologne’s Christophe Cervacel Talks about the Brand’s Development and Direction. Part 2 of 2!

This is the second of the two interviews with Christophe Cervacel at Neiman Marcus Fashion Island. It was great to see Christophe again. One of the most interesting things is to watch a brand launch, find it’s footing/balance and become successful and popular with its’ target audience.


Figuring out which scents are turning out to be the more popular ones while continuing to nurture the entire line as well as create new fragrances– that’s a bit of a trick that Sylvie Ganter and Christophe have managed to pull off- and do it well. That they make it look so easy from the outside, is a testament to their love of what they do.

Christophe Cervacel,

Christophe was on a junket of personal appearances for Neiman Marcus across the US and when I got an opportunity to talk to him again (*having done 13 videos of him and the fragrances with partner, Sylvie Ganter in many of them), it was like connecting with someone that knew that I understood what the brand, the fragrances were all about and I also was able to dig a little deeper into the development of the fragrances and packaging. Plus we were able to get serious about the popularity of fragrances and the trends of who likes what best in the male versus female consumers along with which parts of the country and world have found certain scents more in alignment with regional tastes.

The Atelier Cologne Collection

We also talked about the stories behind each fragrance– the literal stories that frame up what the concept was for that to that scent. Plus there is a discussion specific to the new fragrances- on topics not covered in the video #1 of this series. It’s all in this longer video.

Talking to Christophe Cervasel is never boring. It’s even more fun when partner Sylvie Ganter is there too but she was back in Paris during this visit.

The Atelier Cologne Coffret: full size bottle and a travel size bottle that you can take on the fly and customize it to feature a second choice scent from the line!

Details of a display!

Thanks to Christophe Cervacel for his time at Neiman Marcus Fashion Island where he was doing a personal appearance that day!!

Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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