When Oscar time rolls around, people start checking their email (and with their friends) about the various events going on in town. Sometimes it’s stuff in the evening but for those of us in the media, it’s often the daytime events especially the suites that are highly coveted. The suites are heavy on vendors and celebs are seen with personal assistant in tow along with a friend or partner. It’s time to see hot brands and emerging products coming to the forefront of the swag that celebrities are gifted. Why would media people attend? To find out what are still current favorite brands, new product launches and new brands emerging to feature their products at these suites to gain some traction from the celebrity crush and media blitz.
With great packaging and interesting bags for these great giftables, it’s possible to get the actual product bag/package seen by paparazzi and other photographers or if a brand is really lucky, the product is worn or consumed by said celebrity and caught on camera. Thus the proliferation of photographers at suites to get snaps of celebrities with their products because it’s good for the product branding and identity!

When Doris Bergman of Bergman Public Relations had her Oscar suite just before Valentine’s Day, people attended in huge numbers because Oscar events hadn’t really started and thus Bergman’s list of terrific celebrities:

Oscar Nominee Angela Bassett (and her handsome husband Courtney B. Vance)

Oscar Winner Louis Gossett, Jr.,

Oscar Nominee Robin Mathews (Make-up Artist for “Dallas Buyers Club”),

Cheech & Chong,

Elizabeth & William Shatner,

Carla & Lou Ferrigno,

Dot Marie Jones (“Glee”) and wife Bridgett Casteen Jones,

Tia Carrere, – with George Blodwell (stylist to celebrities like Helen Mirren)

Maria Conchita Alonso,

Kevin Farley,

Chelsie Hightower (“Dancing With The Stars”),

Kate Flannery (“The Office”),

Illeana Douglas,

Eva LaRue,

Tommy Lee Davidson,

Paul Stanley (KISS)

Richard Brooks & Lisa Vidal (“Being Mary Jane”),

John Savage,

Charlie Bewley,

Jaclyn Betham & Peter Parros (“The Haves & Have Nots”),

Jeremy Luke (“MOB City”),

Katie Wagner,

Obba Babbatunde,

Nicholas Guest (“Sons of Anarchy”),

Sofia Milos,

Adrienne Janic (“Fit, Famous & Fabulous”),

Kellita Smith (“The First Family”),

Patrick Gallagher (“Glee”),

Will Rathaar (“Killing Kennedy”),

Valery Ortiz (“Hit The Floor”),

were among the cadre of celebrities and industry VIPs who were treated to the best of the best!

In the spirit of giving back, guests donated new or slightly worn articles of clothing and accessories for young adults (ages 15-18) for a Valentine’s Day Gift Drive benefitting ‘Wednesday’s Child’ — a weekly segment airing on KTTV FOX 11 News, Los Angeles, with Anchor Christine Devine.

‘Wednesday’s Child’ highlights ‘harder to place’ children in the LA County foster care system who are in need of adoptive families. “In Los Angeles County, alone, there are over 30,000 children receiving child welfare services,” says social worker, William Wong. “This event reached far beyond the Hollywood ‘glitz’ and into the heart and soul. Gift donations to the ‘Wednesday’s Child’ Valentine’s Day Gift Drive from event Sponsors and guests, alike, has been overwhelming and, most importantly, we have formed new relationships that will extend outside of today! Additionally, Bergman invited two foster children to join in on the festivities and experience what it felt like to be treated as a VIP — the love from the sponsors was tremendous!” added Wong.

What’s does the best of the best products look like? Some of the newest brands out there and other products that have a cult following among celebrities!

MySaintMyHero.com

My Saint, My Hero Jewelry line inspired by the sightings of the Holy Mother in Medjugorje. The point of this jewelry is not necessarily aimed at religious beliefs but that the chance of real visions is possible.

The jewelry collection is an interesting blend of metals, styles and a range of pieces for him or her with a great array of necklaces, bracelets and more!

Whitening Lightening AKA Dial a Smile Teeth Whitening kits

While this vendor was so crowded that despite waiting 30 minutes to talk to them, I never did get in the booth! This brand is known as a trade secret because it’s highly effective and very quick-acting products. They do deliver on what they promise!

Based on the number of photos I am going to feature for this post, I didn’t want this one to become too long. This is the end of Part 1 and Part 2 will be tomorrow!

Stevie Wilson,
LA-Story.com

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