“Do More with Your 24” TM Themed Float to Inspire Crowds at 128th Tournament of Roses Parade
24 Hour Fitness is debuting its first-ever float in the 128th Annual Tournament of Roses Rose Parade (Pasadena, CA,) on Monday, January 2, 2017. The 55-foot long “Do More with Your 24” TM float will feature the endless ways 24 Hour Fitness helps people succeed at living their best lives each day! This float will feature towering athletic figures as well as live team members performing an upbeat coordinated fitness routine as the float travels the parade route. Olympic Gold Medalist Conor Dwyer, one of five Olympic and Paralympic athletes that 24 Hour Fitness sponsored in 2016, will appear on the float to excite fans during the annual celebration of the New Year.(Want to see the graphic illustration of the 24 Hour Fitness float? Scroll on down!)
24 Hour Fitness is bringing the parade’s theme, “Echoes of Success,” to life by honoring the successes of its members and team members across the country. The finalists, among the 24 Hour Fitness members submitting their transformations stories of success, were featured in a series of videos with their “fitness mentor” and expert who worked and trained alongside each member during their fitness journey. The member videos of their fitness journeys were part of a digital competition for a chance to ride on the float during the parade. 24 Hour Fitness member Loryn Spady of Lynnwood, WA, whose uplifting success story received thousands of votes online, was selected to ride atop the float with her 24 Hour Fitness Lynnwood personal trainer, Evan Fabrizio.
“Our ‘Do More with Your 24’ float celebrates 24 Hour Fitness’ dedication to helping members succeed each day – from small to large goals met inside our clubs and to the life they lead outside the club,” said Lashaun Dale, Vice President, Content & Programming, 24 Hour Fitness.
“For some, just making it to the gym is a major triumph, and we’re proud to help members make the commitment. For others – like Olympic Gold Medalist Conor Dwyer and Loryn Spady– 24 Hour Fitness has helped to make their life dreams possible.” Dale added, “We hope our ‘Do More with Your 24’ float will inspire the parade’s millions of viewers to do just that – more.”
24 Hour Fitness’ “Do More with Your 24” float features a dynamic design, depicting seven giant human figures in various stages of exercises and athletics, towering a total of 26-feet high. Everything from basketball and cycling to yoga and martial arts, swimming, TRX®, strength training and more will be reflected within the design to represent a variety of programs offered inside clubs, as well as the support that extends well beyond the club’s walls.
The giant figures will be constructed with a blend of seeds, spices, ground vegetables and fresh cut flowers including over 13,000 orchids, roses, carnations, leaves, and flower blooms. Each individual figure holds hundreds of thousands of chopped blooms, nuts, spices and vegetables.
The outwalkers that surround the float will include 20 of the best, most enthusiastic GX (Group Exercise) instructors from 24 Hour Fitness clubs throughout the U.S. as they form a spectacular, choreographed production number, “dancing their goals off” in a Dance Floor War for the ages.
An internationally-recognized New Year’s celebration more than a century old, the annual Rose Parade requires some 80,000 hours of manpower each year, supplied by 935 members of the non-profit Tournament of Roses Association. 2017 marks the 128th anniversary of the Rose Parade as part of the Tournament of Roses.
The Rose Parade presented by Honda will begin at 8:00 AM PST on Monday, January 2, 2017 followed by the 103rd Rose Bowl Game presented by Northwestern Mutual at 1:30 PM PST.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly 4 million members in over 400 clubs across the U.S. For more than 30 years, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, popular group exercise classes and a variety of strength, cardio and functional training equipment, 24 Hour Fitness offers fitness solutions for everyone.
Please visit 24hourfitness.com for more information and to find the club nearest you.
Thanks to 24 Hour Fitness for sharing all this great information. If you are going to attend the ROSE PARADE, make sure you get there early to get a decent place to see it. And now you know what the 24 Hour Fitness float looks like too!
ENJOY your New Year’s celebration!!
Stevie Wilson,
LA-Story.com
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