Superbowl is but a week away! (*OMG.. pieces on food, cocktails, souvenirs and fan fashion will be featured along with places you might want to visit to watch the game). However before we even dig into the essentials, here’s the social media brand data metrics and information courtesy of TalkWalker!
When it comes to the various Super Bowl games, the mentions, counts of shares and other elements are of deep interest to brands. One of the most interesting things NOT mentioned yet, are the commercials that everyone is interested in seeing. Typically I hear a lot about ads and commercials before the game. I have been seen some edits of commercials. This year seems to be very different than years past- because I have received ZERO information other than indie brands that would love to be featured since the cost of a Super Bowl LIII commercial is waaaaay beyond their reach.
Social Media Data breakout from Talkwalker!
Number of relevant mentions of and about Superbowl 2019 (30 days on blogs, news sites, forums & social media): over 3.8 million mentions with a very strong peak on both January 20 and 21 2019, after the Conference Championships.
Top stories linked to SBLIII in terms of online shares (Twitter, Facebook, etc)
Patriots vs Rams trending
New England Patriots: over 105,800 mentions linked to SBLIII (58%):
Los Angeles Rams: over 77,900 mentions linked to SBLIII (42%)
Pizza Hut Expands Beer Delivery Just in Time For Super Bowl LIII (over 125,000 social shares)
Statement from Saints Owner Gayle Benson (over 118,700 social shares)
Top 5 Hashtags Mentions
“EverythingWeGot” is the Patriot’s slogan for 2019 Playoffs and seems to be a pretty hit as fans tend to tweet it broadly.
Top brands trending
Pepsi with over 20,400 mentions, often linked to the Halftime show featuring Maroon 5 or the Coke vs Pepsi war followed on Twitter, such ashttps://twitter.com/jacob_
Bud Light promising free beer to Los Angeles if Rams win SBLIII (17,900 mentions)
Verizon with over 6,900 mentions, mainly linked to its campaign honoring the first responders who saved the lives of NFL players.
Top ad reveal trending
Since the ad reveal, no brand reached over 5K mentions, except the beer rewards by Bud Light and Mercedes-Benz with the stadium name being mentioned in articles. We keep on tracking the brands day by day.
As the game, which is being officially sponsored by Coke’s rival PepsiCo, will take place in Coca Cola’s headquarter city Atlanta, a Coke vs Pepsi brand war is looming but has not yet properly ignited, except some articles and Twitter comments, such as Atlanta city citizens warning SBLIII visitors how to behave:
Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, and Frankfurt. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.
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