The COFFEE BEAN & TEA LEAF® Rolls Out “HEROES AT HEART” Blends + Promotions!

THE COFFEE BEAN & TEA LEAF® ROLLS OUT “HEROES AT HEART” BLENDS!

Coffee Bean & Tea Leaf continues its commitment to “giving back” to the community,
after a year of devastating fire and natural disasters!

 

$1 from Every Bag of Exclusive “Heroes at Heart” Coffee Blend or Tea Tin Donated to First Responders;

Beneficiaries include CA Fire Foundation, CA Peace Officers Memorials Foundation & 100 Club of Arizona

 

 

 

The Coffee Bean & Tea Leaf®, one of the world’s leading roasters and retailers of specialty coffee and tea, is once again honoring first responders with its limited edition “Heroes at Heart” Coffee and Tea Blends. The coffee and tea blends are available from May 22 through July 7 and $1 from each sale in-store or online will be donated to these brave men and women who keep our communities safe. The charity beneficiaries include
California Fire Foundation,
California Peace Officers’ Memorial Foundation
100 Club of Arizona.

 

 

To further recognize first responders in local communities, participating retail locations will also host First Responder Fridays every Friday from May 22 through July 7, where first responders will enjoy any $2 small beverage all day.

The “Heroes at Heart” Coffee and Tea Blends are available for purchase at participating The Coffee Bean & Tea Leaf® retail locations in California and Arizona, as well as franchise stores in Hawaii and Las Vegas; and online at www.Coffeebean.com/HeroesAtHeart.

In stores, guests also have the opportunity to write a personal message of thanks to first responders on the bags of coffee and tea tins which will be donated to local stations in the community.

In 2018, “Heroes at Heart” Coffee and Tea Blends generated over $65,000 for charity partners, and thousands of pounds of coffee and tea were donated to local police and fire stations surrounding The Coffee Bean & Tea Leaf® retail locations.

 

 

The popular “Heroes at Heart” Coffee Blend is a dark & distinctive medium roast with roasted nut aroma notes, dried fruit flavor, and a semi-sweet chocolate finish using beans from the Cerrado region of Brazil. The unique, refreshing Tea Blend features green tea leaves grown in the northern most point of the province of Jeolla-Namdo, South Korea from a family owned garden established in 1951. The special tea leaves are then blended with peppermint leaf, cornflower and other flavors for a sweet summer profile to be enjoyed hot or iced.

The Coffee Bean and Tea Leaf® is proud to continue supporting our first responders after the successful launch of “Heroes at Heart” last year, which truly embodies the dedication, spirit and commitment of our local firefighters and peace officers,” said John Fuller, president and CEO of The Coffee Bean & Tea Leaf®. With the devastating fires and mudslides all too common in Southern California, we really appreciate the brave men and women who keep our communities safe, and are committed to giving back to them as part of our overall Caring Cup charitable initiative.”

To celebrate the kick off on May 22, select locations are offering complimentary regular-size beverage of choice for first responders to enjoy, including:

  • Los Angeles, CA (101 E. Glenoaks Blvd., Glendale, CA 91207)
  • San Diego, CA (3939 Governor Dr, San Diego, CA 92122)
  • Scottsdale, AZ (8877 N. Scottsdale Blvd., #408, Scottsdale, AZ 85253)

First responders will also continue to receive $1 off discount on their beverage, something they enjoy every day, year-round at The Coffee Bean & Tea Leaf® stores as a thank you for their commitment to the community.

For more information on the charity partners, please visit:
California Fire Foundation at www.cafirefoundation.org;
California Police Officers Memorial Foundation atwww.camemorial.org;
100 Club of Arizona at www.100club.org.

For more information about Heroes at Heart program, please visit www.coffeebean.com/heroesatheart

 

 

Don’t miss this opportunity to give back to  our firefighters and police officers! They

Learn more about this great campaign here: https://www.coffeebean.com/heroesatheart

 

 

Stevie Wilson,
LA-Story.com

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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