Just FAB Announced Global Partnership with Kelly Rowland!
Rowland and Online Retailer collaborate on a timeless fall footwear & apparel collection!
PLUS Releasing a Commercial to Premiere Her Latest Single: CRAZY!!
The first Kelly Rowland for JustFab collection dropped yesterday, October 15, with new styles to be refreshed on November and December 1.
“We are so thrilled to announce Kelly Rowland as the global face of our brand.” shares Daria Burke, CMO of JustFab. “Kelly is a fashion icon, singer, songwriter, actress, mother, champion of women and so much more. We couldn’t have asked for a more incredible woman to represent the brand.”
JustFab turns 10 this year, and with this new decade, the brand has committed to elevating the product and brand experience. They are steadfastly dedicated to their mission of offering accessible fashion that inspires confidence, and to their goal of ensuring their customers feel seen, represented, and empowered.
“There is no better woman to help us tell this next chapter of our story as we begin a new decade with a newly reimagined voice and visual signature,” Burke adds. “Kelly is the epitome of the chic, relatable friend that we set out to be for our members”.
The Kelly Rowland for JustFab campaign features both editorial images and a commercial, which debuts her new single, CRAZY, to the public for the very first time. The camera finds Rowland at home; her new JustFab collection has just arrived and she is spending her day trying it all on. She is embracing the new normal and “having fun with style, with music, and with life”. She blasts her new song, invites her friends to join her over Zoom, and reveals her new shoes.
Alyssandra Over-the-knee Heeled Boot
Stevie’s Comments!
All of the clothing featured in these images will also be available for purchasing. I love so many of these styles that it would be hard to choose what to buy first!
Alongside her collection release, Rowland will also be featured in JustFab’s October episode of Leading With Style. The brand’s recently launched series that spotlights culture-changing women they admire. Burke and Rowland sit down for an insightful conversation about
–releasing and writing new music in 2020,
–the importance of sisterhood,
–fashion as armor, and
–that infamous sentimental moment with Beyonce in Black is King.
The interview will be released on JustFab’s social channels when Rowland’s collection drops.
The Kelly Rowland for JustFab collection also includes plus size and wide width/wide calf options for select styles.
“When I have the perfect pair of shoes on I feel like I can do anything. Nothing can stop me.” Rowland shared with the brand during design meetings. “I partnered with JustFab to make sure that women everywhere feel confident and empowered this fall. I want this collection to make women feel unstoppable.”
About JustFab
JustFab is a membership shopping platform bringing stylish women from all over the world together around shoes and fashion. Offering hundreds of shoes, clothes, and accessories with a focus on trends, inclusive sizing, and exceptional value, JustFab inspires their VIP members to make their personal fashion vision a reality. Born, based, and designed in L.A., the brand has a growing global community of over 2.1 million VIPs and has sold over 50 million pairs of shoes. JustFab is a member of the TechStyle Fashion Group family of fashion brands, which also includes Fabletics, Savage X Fenty, Shoedazzle, and FabKids.
About Kelly Rowland and CRAZY
On April 17, Kelly Rowland released a music video for her song “Coffee.”
Explaining to the Associated Press, Kelly says the song and video are an “ode to the beauty of black women.” The four-time Grammy award-winning singer, songwriter, actress, and executive producer is a global pop superstar. She’s been performing since the age of 16. On her own, she is a Platinum-certified recording artist with over 40 million records sold. But she’s also known all over the world as a founding and cherished member of Destiny’s Child, having grown up in the spotlight while in one of the best-selling female groups of all time. The group’s awe-inspiring list of chart-toppers include many #1 singles in the U.S. and more than 75 million albums sold worldwide.
Kelly Rowland has blossomed into a stunning solo artist having released four successful studio albums, all of which have topped music charts in several countries around the globe. Kelly’s dazzling voice and effervescent personality have not only garnered her critical and commercial success in the music arena, but her beauty, unique style, and limitless drive have also generated numerous opportunities in television, film, and fashion.
Website: justfab.com/kelly
I love this new collection from JustFab and Kelly Rowland. I think the pieces I have seen are very much on-trend. I could see me wearing several pieces (YIKES!! There goes the credit card! Luckily, it’s JUSTFAB and it’s pretty affordable!)
Stevie Wilson
LA-Story.com
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