Platinum " Guilds" the Emmys

  High atop the Luxe Hotel on Rodeo Drive in Beverly Hills is a secluded penthouse that for celebs and stylists will turn to  in solving their jewelry needs for the event du jour! The Platinum Guild books out this penthouse and decks it out with the most amazing jewels– long tables of diamonds, sapphires, rubies and all manner of stones all done in  platinum!  The Emmys were no different and  walking into this penthouse required a couple of security checks but it was worth it to bedazzled with over 10 million dollars of jewelry from some of the most renown jewelry designers as well as new designers coming on the scene.

With stunning platinum basket chandelier earrings by Neil Lane

or this gorgeous platinum ladder necklace by Ricardo Basta

or this fab  platinum and multi-colored sapphire necklace from Jeffrey Bilgore

There were major gems to choose from as well as smaller pieces like cufflinks, bracelets, pins and even watches.

Who visited this stellar suite? Nicollette Sheridan visited twice. The first day was to check out the most amazing jewelry to go with her stunning dress. She was rewarded with this great goody bag of loot!

That was Wednesday. On Thursday she was back to have lunch on the beautiful terrace overlooking Rodeo Drive and Beverly Hills. She brought friends including one of her beautiful dogs who was sooo great! 

Lunch is one of the great reasons to attend the Platinum Suite since sitting out on the terrace is lovely and the food is exquisite. Celebs and stylists were dining on  spa cuisine of fruits and small muffins or were going for the gusto with carnitas and chicken soft tacos with green rice and black beans. The desserts were heavenly!!

If not snacking on the lovely food, most of the celebrities were test-driving the gems like Nikki Griffin from the OC with jewelry and fashion expert  Michael O’Connor helping her out.

Rachael Leigh Cook stopped by to peruse the offerings too.

Others stopped by for the quiet respite that the Platinum Guild  suite always offers. For this event, Jurlique skincare was there offering hand massages and mini-facials with their wonderful all-natural organic skincare.

L.A. Vie L’Orange, a local celebrity filled hand and foot spa on San Vicente (heavenly!!)  was there providing manicures and pedicures for anyone who felt the need for some TLC.Nicole Bilderback from HOUSE and Without a Trace took some time to relax with L.A. Vie  hand treatments.

One of the most popular items was getting a manicure with the Essie Platinum nail polish– retail–$250!!!

Stylist Todd Hallman got a break from his "hit the ground running" schedule by getting a manicure.

Other notables who attended the suite included :Jacqueline McKenzie (The 4400), Jane Kaczmarek (Malcolm in the Middle), ( I was there when she was going into the hotel.She’s so tiny!) Jesse Metcalfe (Desperate Housewives), Nicollette Sheridan (Desperate Housewives) ( Just as pretty in person as she is on tv!!), Nikki Griffin (The O.C.), Nicole Bilderback (Without a Trace, House), Rachael Leigh Cook (Las Vegas), Randy Jackson (American Idol), Stockard Channing (The West Wing), Terry O’Quinn (Lost),  ( I was there when he arrived upstairs.), Kari Matchett (Invasion),
and Tichina Arnold (Everybody Hates Chris).

It’s not all just for actors. Stylists definitely check out the  jewelry because typically the actors are working. This is just a few of the stylists who dropped by. While I was getting a hand massage, at least 3 came to check out the jewelry

Cate Adair, Karo Vartanian, & Diane Wessel (stylists for Desperate Housewives),
Lauren Sample (stylist for Gwen Stefani & Paula Abdul),

Lisa Amoore (stylist for Slash),

Daniel Hernandez (stylist for Access Hollywood),

Vincent Boucher (stylist for Teri Hatcher),

Fati Parsia (magazine stylist),

Penny Lovell (stylist for Keira Knightley and Jacqueline McKenzie),

Jose Camillo (stylist for E! Entertainment Television),

George Blodwell (stylist for Jennifer Love Hewitt),

Anja Berger & Dorothy Cline-Metz (stylists for Entertainment Tonight),

Erin Hirsh (stylist for Eve),

Julie Kozak (stylist for Extra),

Mel Salvador (publicist for Natalie Portman & Kate Moss),

Meredith Lovegrove (works with stylist Phillip Bloch),

Petra Flannery (stylist for Naveen Andrews and Barbara Hershey),

Susan Moses & Tim Snell (stylists for Kathy Bates, Queen Latifah, & Whitney Houston), Tanya Gill (stylist for Kate Winslet),

and Tod Hallman (stylist for Kimberly Elise, Jessica Walter, & Judy Reyes).

While I was there with another writer friend, we were told that most of the jewelry had been picked  out the day before but still stylists were rollling in to the suite to check out the phenomenal pieces.

Gift bags for celebrities were amazing. They were stuffed with great things like a Platinum Guild International soy candle;
Pueblo Bonito Hotels & Resorts providing a two night stay at leading hotels in Mexico ;
ALDO totes with  empowerment tags;
Segway Los Angeles providing Segway rides on Santa Monica beach;
Aroma-Rest Sleep Pillows which are  aroma therapeutic sleep pillows;
Taryn Rose gift certificate for a pair of shoes;
Jurlique gift certificate for spa treatment and skin care products;

L.a. Vie L’Orange  candles (a favorite of Britney Spears!);
YMI Jeanswear International jean totes;
Dr. Jessica Wu Cosmeceutical white peony eye contour;
AROMAPatches aroma therapy patches;
Brandstorm Inc. Himalania pink salt;
Bodyography lip vapour, powder shimmer and veil foundation primer;
Biatta Intimates lingerie set;
La Senza  compact mirrors and laundry bags;
Yuki Sharoni Salon  Yukilyptus stimulating shampoo;
Tend Skin  products;
Essie Cosmetics nail polish;
Dove Chocolates milk and dark chocolate bars;
Cookies By Design customized jewelry-inspired cookie designs;
Tiger & Jones customized stationary .

Now that’s a pretty good haul for visiting a jewelry suite!

Everyone else who visited received a certificate for a facial at Jurlique’s Beverly Hills store and some cute little Jurlique skincare samples.

I had a great time. I got to get some R&R before we hit 2 other suites that day and I had another 3 more on Friday.  It was  a great way to kick of Emmy week!

That’s just the beginning of the story–the LA Story for Emmy week!

Stevie

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Author: Stevie Wilson

Digital and social media pioneer and disruptive innovator who has a passion for topics and conversations the reveal what So. California Lifestyle is . My blog: LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America & more) in various topics (fashion; beauty; health & fitness; movies & music; food and spirits; IT Security + tech etc) Known for: podcasts and video conversations with notables about interesting products & brands; places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & more that reflect celebrity , athletes and home-town "stars" lifestyle and initiatives.) in podcasts & videos . Travel to learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for the online audience and consumers alike to learn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they Need to leverage digital and social media space? Reach out to me!

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