Redken Gets To the Root of the Matter for Men's Hair: The new INVIGORATING SYSTEM + PODCAST with Jay Roberts, Redken Men's Expert!

Ok.. so I missed the Oscars for this but it’s not too late for you to check out this post and this podcast about Red Carpet Style for men– particularly in terms of men’s grooming! Just in time for the Oscar Red Carpet, Redken For Men introduced a new hair care system that’s really going to invigorate the market of men’s grooming products.

This new Invigorating System – is a collection of high-tech formulas developed to strengthen hair and stimulate the scalp with an optimal concentration of invigorating and
soothing ingredients. Pefect for all hair-types, the Invigorating System features Redken For Men’s exclusive Mint-Fused Technology which helps restore the scalp’s natural balance and provides a cooling sensation.
Who better to explain this new group of products than Redken for Men educator and stylist, Jay Roberts!

Here’s Jay Roberts on podcast with me. Bear with me, it’s a bit longer than I normally would run but when you get a guy on a roll, and specifically talking “guy talk” about men’s grooming, I don’t stop the bus for anything!

Jay is really knowledgable and he has great ideas about how guys can communicate with their stylist about cuts, looks, products and more! Check this one out!
“The growing men’s market demands products addressing both hair and scalp needs,” says Lauren Consiglio, Director of Marketing, Redken For Men. “Our new Invigorating System is designed for daily use and awakens the senses and refreshes the scalp with the optimal
concentration of invigorating and soothing ingredients. We address common hair concerns, including dry scalp and dandruff, with this new collection.”
The Invigorating System includes three new products:
* Mint Clean invigorating shampoo which lathers off dirt and build-up, leaves hair stronger and scalp tingling clean.
* Cool Finish invigorating conditioner that moisturizes and strengthens, leaves hair and scalp refreshed with manageability and shine.
* Chill Blast daily anti-dandruff leave-in treatment is a refreshing relief for stronger hair and purified scalp. Clean, no-crunch formula contains pyrithione zinc to help eliminate the symptoms of dandruff (flakes, itchiness, redness) and avoid their recurrence.
Used daily, hair becomes stronger, and dandruff and itchiness are addressed with the Invigorating System’s dedicated treatment. Additionally, the Invigorating System boasts a fresh and energizing crisp white mint scent, with notes of citrus, geranium, eucalyptus, rosemary, and musk.

* Outplay Matte Texturizing Putty is a new not-so-sticky hair styling product that is easy to use and guys– watch your back or the drawer — because it’s a great product for girls to use too for that slightly bed-head, textured look.

Jay Roberts has over 25 years of experience in the professional salon industry as a stylist, salon owner and educator. His unique expertise, combined with an innovative approach to business building, has positioned his salon, Blades, as one of the “Top 200 Salons” by Salon Today magazine. Blades Salon has played home to the network affiliates of CBS and NBC, and has been featured in “First Start,” a program showcasing makeovers on active working women.
Stevie Wilson

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