Bond No. 9 Drops New Fragrance for Spring and a Fab Bottle for Mother's Day!

This April, NYC’s fave parfumer, Bond No. 9, launches Astor Place, a fragrance inspired by New York’s most vibrant arts-and-style intersection.

Back in the day, when Downtown was Uptown, nowhere in New York was grander than Astor Place–the enclave stretching between Broadway and Third Avenue, and floating between 14th and Houston Streets. Even the intersecting traffic thoroughfares added to the swirl of energy. Every street that enters the Astor Place energy field disappears and morphs into another street when it exits. (Eighth Street becomes St. Marks Place … Lafayette Street becomes Fourth Avenue … the Bowery becomes Third Avenue.) Clearly magic is at work here.
Astor Place kept a low profile through much of the 20th century. In 1967, Tony Rosenthal’s multi-ton gravity-defying geometric black metal sculpture, informally known as “the Cube,” was installed on its vertical axis right in the center of the plaza where Lafayette meets the Bowery. A bit to the south, that spacious promenade, Lafayette Street, is home not only to the acclaimed Public Theatre, where its see-and-be-seen Joe’s Pub now beckons to a stylish late-night crowd, but also to the Astor Place Theater.
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Fragrance Pyramid for Astor Place!

The Astor Place flacon echoes the angles and cubes of the Rosenthal sculpture, the famous marker of the neighborhood – and renders them in the richest array of colors ever seen. All this is placed again a golden background, paying homage to the Astor fortune and philanthropy. And the scent? This is an example of when downtown meets uptown. It’s a seductive fresh floral – a freesia-poppy-violet leaf composition that simmers down into the smooth, steady notes of teakwood and musk.

And that’s not all – for Mother’s Day we’re offering Astor Place in a limited-edition Swarovski bottle – delicately decorated with topaz crystals.
Astor Place, the eau de parfum, is available in two sizes:
100ml $220
50 ml $145
Astor Place Swarovski Limited-Edition for Mother’s Day – $300 for 100ml
at Bond No. 9’s four New York City boutiques, www.bondno9.com, 877.273.3369,
and at Saks Fifth Avenue nationwide.
Go have a blast with this sexy new scent.
Stevie Wilson