House Band Wines announced its official launch and musical artist promotion with Sonicbids.com. This event is October 14, in Hollywood.
Sonicbids’ mission is to help create and empower an Artistic Middle Class through the use of innovative technology by allowing bands to find and connect with any type of music promoter, licensor, or broadcaster quickly and easily. House Band Wines (created by winemaker Patrick Krutz who is owner of luxury brand, Krutz Family Cellars) is sponsoring a “virtual gig” contest. Artists can submit via Sonicbids to be featured in the winery’s launch campaign throughout the 2011 fall and holiday seasons.
“Our team of fanatical music fans will select six winning artists for House Band Wines to highlight during our launch, with one being chosen to showcase in front of music industry executives at our October 14th ‘Get on the List’ launch party at SIR Sound Stages in Hollywood,” said Krutz. “The promotion is being featured on Sonicbids’ website and promoted to its list of 300,000 artists, promoters, and venue partners. House Band Wines will also run ongoing ‘Get on the List’ social media contests for wine and music lovers to win tickets to our launch parties, as well as other exclusive backstage events and promotions created with our partners.”
House Band Wines’ “Get on the List” launch event at SIR Sound Stages is being co-promoted by Creative Furnace and A&R Worldwide, and will bring together wine trade and media, music festival producers, caterers, venue owners, and artists for an evening of tasting, networking, and live music.
The showcase will take place from 7:00 p.m. to 9:30 p.m. in SIR’s Main Lounge and Sound Stage 5. From 7:00 p.m. to 8:30 p.m., guests will meet the House Band Wines team; sample wines; enjoy stellar appetizers by Chef to the Stars Frank Miller; mix with showcase artists; and network for business. House Band’s winning artist will then perform an opening showcase set, followed by A&R Worldwide’s selected headliner to close the evening.
While this is an invite only event, don’t fret! Wine and music fans can “Get on the List” for opportunities to win tickets to the Hollywood launch party and other upcoming events, and follow our adventures and features covering our favorite musical artists, by signing up at www.HouseBandWines.com; follow them on facebook.com/housebandwines and also on Twitter.com/housebandwines
Longtime wine and music cross-promoter Joel Quigley of Creative Furnace is handling communications and artist relations for the brand.
“Over the past two decades that I’ve been creating and producing wine and music events,” said Quigley, “I’ve always felt there was a niche to be filled by a wine brand completely dialed into the music scene, especially presented at the right quality/price-point ratio and with a relevant theme for strategic cross-promotions. When Patrick approached me with the idea of House Band Wines, and I tasted them, I was onboard.”
Inspiration & Vision
Krutz was inspired to create House Band Wines when some of his music industry friends lamented that they couldn’t get good, consistent wines-by-the-glass for their string of music venues, and from a winery that truly connected with their audience to help grow wine sales. Patrick responded to the gig by bringing together a leadership team with the resources, experience and relationships to ensure success, and to bridge the gap between the wine and music industries.
Krutz had the packaging designed to be bold, exciting, and easy-to-read in dim light from behind the bar and have serious “pop” from retail selves. Leveraging technology and deep relationships to create a loyal community and fan base by partnering with musical artists and venues; co-promoting through online editorial content; and through strategic special events and projects, Krutz has many irons in the fire. He’s also put some heart into the brand by committing 2% of all sales to support select regional music programs and charities, “One gig at a time…”
Sourced from select vineyards throughout California, House Band’s wines are composed of choice lots of Cabernet Sauvignon, Merlot, Syrah, Chardonnay, and Sauvignon Blanc, and show true varietal character with rich, ripe flavors. Tasting notes are available by visiting www.HouseBandWines.com.
Stevie Wilson,
LA-Story.com
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