French brands are all the rage here in the US– and even have moved into the movies. What’s even better is when a brand is used within a movie and then launches a spin-off collection for that specific movie and the entire theme of that movie.
The Artist won Best Picture and Best “almost everything”. Esteemed French hair care line, Leonor Greyl sponsored Best Actor Winner Jean Dujardin for the Golden Globes and the Oscars.
How smart and savvy was the Greyl company to launch a men’s collection with a video that embodies and epitomizes everything the line is about and give if a very sexy French twist as well. Sweet, sexy, fun and definitely romantic and still shows that a man can be very masculine and be well-groomed too.
Stevie Wilson,
LA-Story.com
What’s in and out in 2012? Find out at Beauty.com!
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