Celebrate the west coast launch of Boulevard Beer in California. The kick-off on July 12th will be presented by indie LA record label Hit City U.S.A. with a performance by LA rock band Only You. BLVD on the Pier will be to all guests ages 21 & over with RSVP.
BLVD on the Pier will open on the iconic Santa Monica Pier for the summer for four afternoons of Sunday fun! The VIP lounge for the Twilight Concert Series will play host to these pop-up parties, open 1-5pm Sundays, July 12th – August 2nd.
WHAT: Boulevard, the Midwest region’s largest craft brewery, is capping off its recent summer road trip to California with a series of pop-up bar events – titled BLVD on the Pier – on the iconic Santa Monica Pier. The VIP lounge for the Twilight Concert Series will play host to these celebrations marking Boulevard’s expansion in the state, beginning on Sunday, July 12th and continuing throughout the summer on July 19th, July 26th and August 2nd.
BLVD on the Pier will include a wide assortment of Boulevard favorites for just $5 per serving. Events will also feature local artists and champions of the community including local clothing brands, record labels, record stores and vintage shops. Each Sunday will highlight a different live performance, along with hand-picked trunk shows, backyard games (cornhole, ping pong from Beard Pong, oversized Jenga, and more), and food inspired by Boulevard’s hometown of Kansas City.
The kick-off will be presented by independent Los Angeles record label Hit City U.S.A. with a performance by LA rock band Only You.
Boulevard beers available at BLVD on the Pier:
· Tank 7 Farmhouse Ale
· The Calling IPA
· Ginger Lemon Radler
· Pop Up Session IPA
· Heavy Lifting IPA
· 80-Acre Hoppy Wheat Beer
Music Line-up:
7/12 – Only You presented by indie LA record label Hit City U.S.A.
7/19 – Mister Moonbeam presented by LA Collective Bagavagabonds
7/26 – DJ Kota of Stones Throw Records
8/2 – RT N’ The 44s presented by The Grand Ole Echo
The opening will feature trunk shows by Abbot Kinney’s vintage shop Pistol Club, Whimsy and Row, and Valentine.
The opening will also feature trunk show from Abbot Kinney’s vintage shop Pistol Club.
WHO: Open to all guests ages 21 and over + RSVP a
RSVP at http://www.bagavagabonds.com/.
WHEN: Sunday, July 12 from 1-5pm
Repeating on July 19, July 26 and August 2
WHERE: Santa Monica Pier
About Boulevard Brewing Company
Boulevard Brewing Company has grown to become one of the largest specialty brewers in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. For more information, visit www.boulevard.com,
https://www.facebook.com/Boulevard
Twitter.com/Boulevard_beer
Stevie Wilson,
LA-Story.com
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