Gabrielle Reese, Laird Hamilton + Nikki Reed Celebrate Earth Day with Kiehl’s!

In honor of Earth Day and the brand’s commitment to the environment, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to donate $50,000 to Recycle Across America™ , the not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion around recycling, stimulate the environmental economy and expedite progress. These funds will be used to create 65,000 standardized recycling labels for 650 K-12 schools in the United States.

Kiehl’s Since 1851 continues to honor our environmental commitment with our 8th annual Limited Edition Label Art Series for Earth Day, this year, partnering with actor Nikki Reed for one gorgeous label, and athletes Gabrielle Reece and Laird Hamilton for the other, all to benefit Recycle Across America.

Nikki Reed:

The funds will be raised from Kiehl’s Limited Edition Creamy Eye Treatment with Avocado, featuring art by friends of Kiehl’s Nikki Reed, Gabrielle Reece & Laird Hamilton. 100% of net profits, up to $50,000, from this eighth Earth Day campaign will benefit Recycle Across America™. To date, Kiehl’s has raised $300,000 for the non-profit, supplying recycling labels to 4,500 schools, including School Districts in San Diego, Houston, Scottsdale and Culver City.

Gabrielle Reese:

“We’ve been working with Recycle Across America since 2012. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our values,” says Chris Salgardo, President, Kiehl’s USA. Through our Recycle & Be Rewarded program, Kiehl’s has collected 3,000,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf. We hope to reach the 3,500,000 mark this year!”

“We couldn’t be more excited to partner with Kiehls for the 4th year, says Mitch Hedlund, Executive Director, Recycle Across America. “They have not only believed in the critical mission to help people begin to recycle right wherever they are, but they are helping millions of students learn to recycle right by donating hundreds of thousands of labels to K-12 schools. This generosity equals real and measurable ongoing environmental progress, and we couldn’t do it without brand leaders like Kiehls and caring celebrities like Nikki and Gabby who step up and speak out on behalf of nonprofit solutions.

Gabrielle Reese and Laird Hamilton Design
cropped-avocado

In collaboration with the multi-disciplinary design boutique ilovedust, Kiehl’s partners have each designed a limited edition label depicting their vision of social responsibility for the .95 oz. Creamy Eye Treatment with Avocado, which will be available April 12 in Kiehl’s stores nationwide, and NOW, as a sneak peek, on www.Kiehls.com or choose your favorite celebrity – Nikki Reed or Gabrielle Reece & Laird Hamilton for their unique design for this great product.

Nikki Reed Design:
nikiki-reed-container

About the Creamy Eye Treatment:
This thick, creamy preparation helps keep the delicate skin around the eye area well hydrated while the fatty acids naturally found in Avocado Oil act as effective moisturizers. These rich fatty acids also provide a natural and gentle source of Vitamin A. Creamy Eye Treatment with Avocado is also formulated with a high level of Shea Butter, which is well-known for its skin-conditioning properties.

Creamy Eye Treatment with Avocado has a unique two-part structure for dual hydration: Upon immediate application, the cream feels buttery to the skin. Gently blending the preparation on the skin bursts a barrier, releasing water for maximum moisturization. The moist, refreshing formula features a texture that allows the cream to hold its place in the delicate under-eye area so it absorbs well and will not migrate into the eyes.

This colorant and fragrance-free treatment has been Ophthalmologist tested to be safe and gentle for use around the eye area. Creamy Eye Treatment with Avocado can be worn day or night, and even under makeup.

Suggested Retail Price: .95 oz., $48.00

RECYCLE + BE REWARDED!

Recycle and Be Rewarded! is a program in which patrons of Kiehl’s free-standing stores are rewarded with free product for bringing in their empty Kiehl’s bottles, tubes and jars for recycling. Since 2009, Kiehl’s has recycled more than 3,000,000 bottles! In order to decrease our environmental footprint, we are no longer issuing printed Recycle and be Rewarded! cards. Instead, customers’ recycle count will be tracked digitally.

How it works:
• Patrons are encouraged to be eco-conscious and return empty Kiehl’s bottles and tubes to any Kiehl’s store.
• Customers’ recycle count will be digitally tracked at Kiehl’s freestanding stores. Upon returning the 10th empty, the customers are rewarded for their recycling efforts by selecting a free item from the Official Kiehl’s Travel Collection.

All Kiehl’s patrons are invited to participate in this program, as well as do what they can to recycle and live an eco-conscious lifestyle. For more information and to find a Kiehl’s store near you, please visit http://www.kiehls.com/recycle-and-be-rewarded.

About Kiehl’s Since 1851:
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl’s freestanding stores nationwide, Kiehl’s products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide.

About Recycle Across America (RAA)
RAA is not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. Visit www.recycleacrossamerica.org to learn more!

Stevie Wilson
LA-Story.com

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One thought on “Gabrielle Reese, Laird Hamilton + Nikki Reed Celebrate Earth Day with Kiehl’s!

  1. Keihls hs always had fabulous products. I used to go to NYC and bring them home long ago when that was the only store. This avocado cream sounds wonderful.

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