Everybody wants her skin. Almost nobody knows the full story behind it.
Scroll through TikTok for five minutes, and you’ll run into it: that impossibly dewy, glass-like glow that has become Hailey Bieber’s trademark.
Nicknamed glazed donut skin, it sparked one of beauty culture’s biggest trends.
But is it a genetic lottery, or a routine anyone can genuinely follow? As the founder of Rhode Skin, a brand she built from scratch and sold to e.l.f. With cosmetics worth $1 billion in 2025, Hailey isn’t just a celebrity slapping her name on products.
She’s someone who has publicly battled perioral dermatitis, PCOS-related flare-ups, and fragrance sensitivity. This is her real routine, broken down step by step.
Also read: What Makes Hailey Bieber's Ring So Special
Her Core Skin Philosophy: Barrier First, Always
In a 2023 episode of the Breaking Beauty podcast, she said plainly, “If I’m not getting into bed looking like a glazed doughnut, then I’m not doing the right thing.”
This isn’t a celebrity soundbite. It’s a science-backed approach.
She has spoken openly about her perioral dermatitis diagnosis, her sensitivity to fragrance, and her insistence on knowing every ingredient going onto her skin.
During her Skin School sessions with dermatologist Dr. Barbara Sturm, she stressed that she reads ingredient databases before trying new products.
This level of intentionality sets her routine apart from typical celebrity beauty content.
Her core ingredient priorities: peptides,niacinamide, hyaluronic acid, all barrier-supportive, all fragrance-free.
Hailey Bieber’s Morning Skincare Routine
Her AM routine is deliberately minimal. Here’s what she does, step by step.
Step 1: Water Rinse Only (No Cleanser): On most mornings, she skips face wash entirely and rinses with plain water. This preserves overnight moisture and avoids stripping the skin’s acid mantle.
Note: This approach is suitable for dry to normal skin types. If you’re oily or acne-prone, dermatologists still recommend a gentle cleanser.
Step 2: Rhode Glazing Mist Her “I’m running late” essential. A quick spritz delivers immediate hydration and refreshes skin without any additional steps.
She told Vogue, “Sometimes when I’m really busy in the morning, rushing out with my son, I will literally just spray my face and walk out the door.”
Step 3: Rhode Glazing Milk. Applied to damp skin, this lightweight milky essence is her most-used product across AM and PM, and even mixed into foundation for a luminous, sheer finish.
Formulated with niacinamide and peptides, it boosts barrier function while delivering instant glow.
Step 4: Rhode Peptide Glazing Fluid: Three to four pumps of this serum, warmed between the palms and pressed gently into the face, never dragged.
This technique helps active ingredients absorb properly rather than sitting on the skin surface.
Step 5: Moisturiser Rhode Barrier Restore Cream is her go-to, formulated with beta-glucan, zinc, copper, and magnesium, ingredients that support oil regulation and skin recovery.
On heavier prep days, she layers Charlotte Tilbury’s Magic Cream on top.
Step 6: SPF (Non-Negotiable)EltaMDis her reported daily sunscreen. During her Skin School session with Dr. Barbara Sturm, she said, “I don’t leave the house without wearing sunscreen.
I even wear a little bit inside, because if the sun can see you, it can see your skin.”
Hailey Bieber’s Night Skincare Routine
This is where her routine gets more involved and where the real glow is built overnight.
Step 1: Double Cleanse: A hydrating cleansing oil breaks down makeup and SPF first, followed by Rhode’s Pineapple Refresh Daily Cleanser, a gentle foaming formula.
She has stated she never goes to bed with makeup on, calling it one of her most consistent habits.
Step 2: Exfoliation (2 to 3 Times Per Week Only, Not Nightly): On exfoliation nights, she uses the Joanna Czech Protective Nourishment Pumpkin Peel Mask, which combines vitamin C and omega-rich pumpkin seed to brighten without disrupting the skin barrier.
This follows a skin cycling structure: exfoliation one night, active treatment the next, then two recovery nights of pure hydration. Dermatologists widely endorse this cyclical method to prevent over-exfoliation.
Step 3: Sheet Mask or Hydrogel Patch: The $6 Loops Double-Take Hydrogel Face Mask went viral after she posted it on Instagram.
It delivers a fast hit of hydration, a genuinely budget-friendly step that holds its own against luxury alternatives.
Step 4: Tretinoin (Prescription): Hailey has attributed part of her skin’s consistent clarity to tretinoin, a prescription-strength vitamin A derivative.
Dermatologists confirm it stimulates collagen production, speeds cell turnover, and fades discoloration, but it must be introduced slowly and is not suitable for sensitive skin without medical guidance.
Step 5: Avène Cicalfate+ Restorative Cream (For Flare-Up Nights): When stress, travel, or new products trigger irritation, she reaches for this $23 pharmacy staple over any luxury alternative.
She shared via TikTok, “Usually when my skin gets like this, I only reach for products that will help calm and heal the skin while keeping bacteria away.”
Step 6: Rhode Barrier Restore Cream or Barrier Butter: The final seal. This locks in every layer underneath and is the product most responsible for the glazed donut effect she wakes up with.
Step 7: Aquaphor on Lips and Dry Patches: A $6 drugstore ointment. She applies it to her lips before bed and on any dry patches on her face or body, proof that her most-used overnight product is not a luxury pick.
What Real People Say After Trying It
Community reviews across Reddit’s r/SkincareAddiction and independent trials consistently highlight three things.
One reviewer who followed Hailey’s exact Rhode routine for a full month reported visibly plumper, glossier skin and found that makeup applied more smoothly throughout the day.
The Pineapple Refresh Cleanser was called “surprisingly excellent” for its gentle but effective formula.
However, multiple users with oily or acne-prone skin note that the heavy barrier-sealing approach, especially when Barrier Butter is layered under Aquaphor, can lead to congestion.
The routine was designed for Hailey’s dry, sensitive skin type and may not translate to every skin profile.
The Glazing Milk and Peptide Glazing Fluid combination received the most consistent praise across skin types, with the highest reported results for glow and plumpness.
Expert Take: Does It Actually Work?
Dermatologist Dr. Barbara Sturm, who has collaborated directly with Hailey, has validated her core principles: fragrance avoidance protects the skin microbiome, hydration layering strengthens barrier function, and consistent SPF use remains the single most anti-aging step anyone can take.
What experts flag with nuance:
- Skipping the morning cleanser is suitable for dry skin, but it is not advisable for oily or acne-prone skin types.
- Tretinoin delivers real results but requires a prescription and a gradual introduction. DIY use without guidance can cause significant irritation.
- Heavy oils at night may not suit acne-prone skin, as certain oil combinations can trigger breakouts.
Budget Breakdown: Dupe the Glow
You don’t need Rhode’s price tag to follow Rhode’s philosophy. Here are the closest alternatives for every key step in her routine.
| Her Product | Estimated Cost | Accessible Alternative |
|---|---|---|
| Rhode Glazing Milk | $32 | The Ordinary HA 2% + B5 |
| Rhode Peptide Glazing Fluid | $38 | INKEY List Peptide Moisturizer |
| Rhode Barrier Restore Cream | $32 | CeraVe Moisturising Cream |
| EltaMD SPF | $45 | La Roche-Posay Anthelios |
| Aquaphor (Lip + Dry Patches) | $6 | Vaseline Original |
| Loops Hydrogel Mask | $6 | Already budget-friendly, keep it |
The three principles that cost nothing but deliver results: always layer on damp skin, never skip SPF, and let your skin barrier recover between active treatments.
Conclusion
Hailey Bieber’s skincare routine works because it is built on dermatologist-backed principles: barrier protection, consistent hydration, and strategic exfoliation, not just premium branding.
Her skin journey includes real struggles with perioral dermatitis and fragrance sensitivity, which shaped every Rhode formula.
The community consensus is clear: the routine delivers genuine results, particularly the Glazing Milk and Peptide Glazing Fluid pairing.
But it works best for dry-to-normal, sensitive skin types. Oily and acne-prone skin needs adjustments.
The good news? The core philosophy is completely replicable at any budget. Start with the principles, and the glow will follow.
Frequently Asked Questions
Does Hailey Bieber Ever Get Pimples?
Hailey Bieber has been open about her experience with perioral dermatitis, a skin condition characterized by red, inflamed bumps around the mouth.
Is Rhode Skin Available at Sephora or Ulta?
Following the $1 billion acquisition by e.l.f. In March 2025, Rhode launched at Sephora in the UK.
Does Hailey Bieber Use Any Facial Tools, Like a Gua Sha or A Jade Roller?
Post-pregnancy, she added a rose quartz eye mask to target under-eye circles and puffiness.
