Pure Strength: the 3 C's to Amazing Hair
Hey!
Happy Monday! I have been busy at the Emmy suites (not going to the event itself.. been way too busy for that). Read the LA Story Blog for all the scoop on the events, but here’s a product line that I am totally in love with: Warren Tricomi Hair Care!
Hitting the Silver Spoon Hollywood Buffet event in Beverly Hills was fab fun, but much to my surprise I ran into a PR friend from a long time back and turns out she works with Warren Tricomi. Having heard about this amazing salon in NYC but never having been there, I was thrilled to see them at the event and see the new product line up close –the PURE Strength featuring the 3 C’s: Cleanse, Close and Condition. One of the things that I find crucial with a new line is that I need to see it: see the ingredients, see the packaging and smell and touch it. I know a great product when I see one.
Well I got more than just to do all that: I got it used on my hair! Sam Dark, (DARK PR) introduced me to Joel Warren of Warren-Tricomi and he took one look at my dry, frazzled, slightly out of whack curls (ok!! More than slightly out of whack) and asked if I wanted a treatment. Atypically, I said I would love a trim–the reason being is that one of the stylists had hair that was all ringlets and I knew that the someone would be able to deal with my curls! (Curls are tricky beings. It can’t just be cut wet, you have to cut fairly dry or else the hair winds up too short)
I sat down in a chair and since the event was in the backyard of a large estate in Beverly Hills, there was no running water. Instead the stylist — Nate (pronounced Na-Tay) sprayed a ton of the HAIR SHIELD leave-in conditioner to dampen my hair before picking up the scissors. At least she had the ability to see it wet and soften into the ringlets that were there first thing in the AM when I left for LA! It smelled heavenly–like fresh fruit and I highly recommend this product. It wasn’t sticky or goopy but it softened up my hair without weighing it down. Typically this product is used AFTER the 3 C system but since there was no water at this event, she used this and my hair loved it!
Next NATE set about combing out my hair a bit and cleaning up the ends. Yes my curly hair is middle of my back and she probably took off about 2 inches and cut in some layers too. Suddenly my curls seemed to spring back into action rather than being lazy!
FABULOUS! Took her about 30 minutest from start to finish including the diffusing blow dry (starting with me bending over the head first to get the bottom layers dry first) and then softening the edges of the curls. She used a bit more of some styling product and voila, I was done with massive ringlets and long curls in about 35 minutes. (It’s never been that fast for me).
Here’s what Joel Warren and his staff recommend in products–obviously the 3 C’s system from Warren Tricomi. Mine was the 3 pc set for Extremely Dry, Damaged Hair. Why? Because my hair is very dry because it’s curly and long plus I color it. Hence the recommendation!
What’s different about this system? You have the atypical Cleanser– sort of a shampoo, it’s more like a gentle cleanser. This shampoo leaves hair clean without feeling stripped. It rinses out easily. Ingredients include Montana Flower, Achilea Millefolium, Lappa Root, Hops, Nettle, Yucca, and Henna extracts to remove impurities from frazzled and de-hydrated hair. It also contains
Hydrolyzed Collagen Protein to guard and provide added nutrients to protect against heat-damage, color-treatments and high-lighted hair. The fragrance is fab: Italian Bergamot, Lavadin, Clary Sage, Sweet Rose and Jasmine. That’s step number one!
Step number two is the CLOSE. Close is a unique step because it closes the cuticle of the hair shaft and prevents any more damage, snapping and deleterious effects from environment or treatment. It helps replenish and heal damaged hair cuticle and nourishes hair to give back the bounce and life to the hair strand — and this stuff WORKS!!! After ONE treatment, I could feel the difference in my hair –while it was still wet. It smells great with Wild Fig and Cassis!
Condition is step three. This ultra-rich conditioner treats hair to a luxurious blend of avocado oil, wheat protein, and a blend of Henna, Montana Flower, Hops, Yucca, and Nettle
extracts. This conditioner coats each strand to lock in moisture and leave it healthier, shiny and strong. It’s so amazing because I haven’t seen my hair look this good at home! It smells heavenly with Italian Bergamot, Lavender, Clary Sage, Sweet Rose, and Jasmine. Plus the PURESTRENGTH™ Conditioner provides SPF protection to hair.
At this point, after blotting hair you would use the Hair Shield all over your hair and just leave it in.
How does my hair feel? Amazing!! The curls are soft. No more frizz and it coils into ringlets easily. after I used the second step "CLOSE" I could feel the difference in my hair. It didn’t feel fragile; it didn’t feel so fine. I could tell it was thicker -immediately. Now everyone’s hair is different.These are the results I got with it. Am I thrilled? You bet!! My hair looked great when I left the Silver Spoon on Friday (and more about that event in the LA Story blog later) and looked great when I hit another event that day. I used the products the very next day and voila, gorgeous hair–and I didn’t have to "work" at it. One post- shower product (the shield) and that was it. So if you can skip the other stuff in your cupboard and just deal with 4 products, that would save a chunk of change–at least it does in my case.
There is a PURE STRENGTH 3 C’s collection for fine, normal and extra-damaged hair. Plus there are styling products too. More another time about those products. If you are tired of how your hair looks–sad, lazy and lacking shine and bounce, I suggest investing in some Warren-Tricomi Pure Strength 3 C’s collection.
Available at Warren- Tricomi salons (soon to be in LA!! –YIPPEE!!!), Warren-Tricomi.com, and beauty.com. It’s worth it buying the set. If you buy the set from Warren-Tricomi.com you get a price break. Definitely worth doing it!
See you at the beauty counter!
Stevie
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