In case you didn’t see this amongst the barrage of Pre-Super Bowl ad blitz online, here’s something that hit my Facebook feed and really caught my attention. Bear with me while I explain why this is so odd. I am sure by now that you have seen plenty of commercials for the SUPER BOWL on TV as well as online. Budweiser’s puppy & Clydesdale horse mash-up was really sweet. Sure to give some warm fuzzies during the football that no one will admit to feeling. There are other funny, silly and even twisted bizarre ones that feature Lawrence Fishburne as Morpheus from The Matrix in a wild ride of a commercial.
Newcastle Beer is a niche brand and a niche brew with an interesting campaign. While it wanted to do a big commercial that would be a branding bonanza for the beer that would result in lots of sell-through at local stores, pubs and restos. However what they wanted and what they are presenting is wildly divergent. The question is did they just bust a budget on various crazy-silly themed videos? Or is this all a planned campaign that is far smarter than the waste of time maze that it sent people scurrying to navigate.
With names like Keyshawn Johnson and Oscar Nominee Anna Kendrick, clearly these are people who are intelligent and would not be sucked into something where they didn’t get paid- or would they? It’s at this point I stop and take a 30,000 foot view of all this and realize (hopefully) that it’s a marketing ploy to get people to have invested time (watching videos) and feel emotionally engaged in this process, the focus group and Keshawn as well as Anna Kendrick (see her video at the bottom of the page).
The Teaser for the Trailer (got that?) to the MEGA-HUGE Commercial Newcastle would have made if it had ….
Check out this similar video to the one above — but provides one IMPORTANT piece of 411: IfWeMadeIt.com
The Story-Board Images for the Proposed but NEVER Completed Commercial!
KEYSHAWN JOHNSON: Behind the Scenes of the Mega-Huge Football Ad Newcastle Almost Made!
Focus Group Rates the Commercial- Part 1
Focus Group Rates the Commercial-Part 2
Anna Kendricks Talks about the Commercial that Never Was!
Now that you have had time to check out ALL these videos (and there are lots more on the Newcastle youtube.com page as well as their site for this promotion IfWeMadeIt.com *
Other print publications have been catching onto this band wagon as it gives a variety of people (focus group participants as well as name brand entities a chance to shift gears and put a different spin on their acting/public personas.
NY Daily News
Time Magazine
Mashable
Newcastle comment:
Comment courtesy of Mashable
Turns out, Newcastle couldn’t afford (or more likely, didn’t care to afford) a spot in Sunday’s big game.
“We think the formula for creating the most epic Big Game commercial of all time is pretty simple, but when it comes down to it, we’d rather have people drink our beer while watching other companies’ ads,” said Charles van Es, senior brand director for Newcastle Brown Ale, in a press release. “And to be honest, we don’t really have the money or permission to advertise on the game either.”
Stevie Wilson,
LA-Story.com
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This is a great way to pun it and have fun…I think we all deserve to make S****B*** commercials… I love these