Before the Butcher Adds 5 Plant-Based Ground Meat Products!
1st Brand to Offer Choice of Pre-Seasoned Meatless Chorizo, Italian, Taco & Breakfast Grounds
For the second time in two months, plant-based meat provider Before the Butcher is expanding its product line with the addition of five new SKUs offering the market’s largest family of ground meat substitutes. The company’s new UNCUT Ground, Chorizo Ground, Italian Ground, Taco Ground and Breakfast Ground products provide retailers and foodservice providers with new ways to address the growing demand for meatless meat, including four pre-seasoned ground meat alternatives for recipes ranging from nachos and enchiladas to omelets, chili, stuffed peppers and many more.
Like Before the Butcher’s UNCUT burgers, the new products are 100% plant-based, gluten-free, cholesterol-free, non-GMO, and made from a proprietary combination of soy, coconut and canola oils, and natural seasonings.
–Each serving contains 9 grams of plant protein, as little as 140 gm sodium, and the flavor, chew, and bite of crumbled ground beef.
–Thawed products require just 5-7 minutes of cooking.
The new ground products are immediately available for retail sale in 14 oz. bricks at MSRPs of $7.99, as well as in larger sizes for foodservice use.
The company’s new family of ground products join its portfolio of UNCUT-branded burgers – including UNCUT Burger, UNCUT Savory Chicken Burger, UNCUT Roasted Turkey Burger and UNCUT Breakfast Sausage Patty products – and just-introduced Mainstream Plant-Based Patties that cost roughly the same as beef burgers at less than $1.40 apiece.
“More consumers than ever are looking for ways to satisfy their appetite for animal protein with plant-based alternatives that replicate the taste and texture of meat,” said Danny O’Malley, Founder and President of Before the Butcher. “Our new grounds products expand their options exponentially, offering both unseasoned and pre-seasoned varieties that substitute for meat in nearly any recipe requiring ground beef.”
Before the Butcher’s expanding product line addresses the rising popularity of meat substitutes. According to the Good Food Institute, U.S. sales of plant-based meat climbed 38% from 2017 to 2019, including an 18% jump from 2018 to 2019 alone. Penetration now includes 14% of U.S. households, reflecting expansion well beyond vegetarians to include meat eaters who want to reduce their meat consumption to improve their health, reduce the environmental impact of meat production, and promote animal welfare.
About Before the Butcher
Before the Butcher offers the market’s largest and most diverse portfolio of plant-based meat alternatives, serving the growing number of consumers interested in reducing their meat consumption. Meatless options sold under the company’s premium UNCUT brand range from beef, chicken, and turkey burgers, breakfast sausage patties, and a variety of meatless grounds – available through both retail and foodservice channels – to chorizo, pulled pork, ground Italian sausage, chicken chunks, beef tips, and other items designed specifically for foodservice use. The company also produces an economy-priced Mainstream brand.
For more information, visit www.btbfoods.com
Follow Before the Butcher on these social media platforms:
Facebook: https://www.facebook.com/B4theButcher
LinkedIn: https://www.linkedin.com/company/b4thebutcher/
Instagram: https://www.instagram.com/b4thebutcher/
These new “ground” flavors sound amazing! I can’t wait to try them!
Stevie Wilson
LA-Story.com
Want to leave a comment or ask a question? Please send an email to stevie.wilson@LA-Story.com
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