A Legend Is Returning! Celebrity Makeup Artist Pat McGrath’s LIQUILUST Matte Lipstick Returns on 3/5/21!

A LEGEND IS RETURNING!

PAT McGRATH LABS LIQUILUST LEGENDARY MATTE LIPSTICK LAUNCHES on 3/5/21!

Unleash a fantasy of color without compromise! This rule-breaking, comfort-matte formula drenches lips in an ultra-velvety veil of intensely saturated color that’s never drying, tacky or tight.

The luscious whipped texture glides on seamlessly, offering ample playtime, and sets to a lightweight second-skin finish. A proprietary stretch effect allows color to move with lips while the tapered Teardrop applicator lets you line fill and blend your pout to unparalleled perfection, from defined opacity to diffused ombre.

Below are swatches of the new collection of LIQUILUST LEGENDARY WEAR MATTE LIPSTICKS

Unleash a fantasy of color without compromise. This rule-breaking, comfort-matte formula drenches lips in an ultra-velvety veil of intensely saturated color that’s never drying, tacky or tight. The luscious whipped texture glides on seamlessly, offering ample playtime, and sets to a lightweight, second-skin finish. A proprietary stretch effect allows color to move with lips while the tapered Teardrop applicator lets you line, fill and blend your pout to unparalleled perfection, from defined opacity to diffused ombre. The plush, versatile formula elevates artistry with effortless blendability for opulent ombre and customizable color.

See 3 different models wearing the new LIQUILUST LEGENDARY WEAR MATTE LIPSTICK below!

Returns on March 5, 2021

NEW:LIQUILUST LEGENDARY WEAR MATTE LIPSTICK ($30)

PAT McGRATH LABS LIQUILUST is available starting March 5 at patmcgrath.com

About Pat McGrath Labs!

“This is the golden age of makeup. PAT McGRATH LABS is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been.
Makeup is a movement. Makeup is mesmerizing. Makeup is major.

Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life. I wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty; The Power of Makeup.”

– Pat McGrath, CEO & Founder of PAT McGRATH LABS

Biography of Pat McGrath!

The queen of American fashion, Vogue’s Anna Wintour, proclaimed her “the most influential makeup artist in the world.”
Britain’s Queen Elizabeth II made her a Member of the Order of the British Empire for services to the fashion and beauty industry.
It’s undeniable: Pat McGrath is the most influential and sought-after makeup artist in the world.

For more than two decades, Pat McGrath has been conceiving, launching, and developing luxury cosmetic brands, countless runway shows, breakthrough advertising campaigns, and editorial spreads. Her ascent to the pinnacle of fashion began in the 1990s with an introduction to legendary lensman Steven Meisel by supermodel Amber Valletta. Fast friends and symbiotic collaborators, they’ve created every cover and lead editorial story for every issue of Vogue Italia, indisputably iconic images for leading global publications and countless brand-defining campaigns.

Each season, Pat McGrath conceptualizes and creates beauty looks for more than 60 ready-to-wear and couture shows in Milan, Paris, London, and New York for a luminous roster of the world’s most prestigious brands and visionary designers.

With her incomparable mastery and iconoclastic vision, Pat McGrath has transformed the beauty industry. Name any trend of the past two decades, and you’ll find her at its origin, from 1990s dewy skin to no-retouching-necessary foundation specifically designed for this decade’s selfies.

When Giorgio Armani hired her to develop and launch a line of cosmetics in 1999, the minimalist maestro said,
“I was struck by the way she interpreted colour and by her ideas about beauty and femininity.”

Engaged as Global Beauty Creative Design Director by Procter & Gamble in 2004, Pat McGrath oversees Covergirl, Max Factor, and created Dolce & Gabbana: The Makeup. Recently, she also designed and launched Gucci’s debut cosmetic collection. “
She is a terrific business partner. Our success is her success, and vice versa,” says Esi Eggleston Bracey, Vice President and General Manager of Procter & Gamble Cosmetics.

A true creator and innovator at the forefront of the multi-billion dollar global beauty industry with an ever-expanding reach on social media, her recent blockbuster success with PAT McGRATH LABS further proves that she’s poised to elevate beauty to even headier altitudes. With a creative vision that’s made her a tour de force that touches everything from couture to club kids and street culture; her influence is everywhere, from screen to stage to digital: it’s undeniable, Pat McGrath knows no boundaries.

Stevie Wilson
LA-Story.com

Want to leave a comment or ask a question? Please send an email to stevie.wilson@LA-Story.com

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