The International Day of Happiness’s New Theme: “Happiness for All, Ukraine”!
Stevie’s Note: Somehow I missed this year’s International Day of Happiness. (It kicked off on 3/20)
In celebration of this year’s International Day of Happiness theme, “Happiness for All, Ukraine,” The Smiley Company, the brand behind the iconic smiley, deployed a series of large-scale projections around the world, including Los Angeles, featuring the iconic smiley logo in the colors of the Ukrainian flag to serve to call attention to and honor the bravery and resilience of the people of Ukraine.
Established by the United Nations General Assembly in 2012, International Day of Happiness aims to remind people around the world that actions matter and each person can help build a more compassionate world, wherever they are. Since its inception 50 years ago, Smiley’s mission is to spread the good news to demonstrate the immense power in a smile through the spread of positivity, good news, and optimism around the world.
Photos of the projections, which were displayed in DTLA, Hollywood, and across LA, can be found HERE.
(Photo Credit: AP Images for The Smiley Company).
Earlier this year, Smiley released The Smile Index, finding that 83% of Angelenos agreed they want to see more smiles in 2022 – which is why Smiley chose LA as one of the cities around the world to spread more smiles.
Stevie Wilson
LA-Story.com
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