Burberry is an extremely well-known brand and creative director Christopher Bailey took the iconic brand and it’s signature plaid and stretched it beyond its’ usual limits to create something truly unique: a style both contemporary with a nod to the traditional brand that’s a fave of both male and female celebrities.
Global luxury brand Burberry along with its CEO Angela Ahrendts and Creative Director Christopher Bailey changed the Manhattan skyline Thursday, May 28th when three 50 foot long neon Burberry signs will be lit above the new Burberry Americas headquarters at 444 Madison Avenue. The site is one of only six grandfathered signage locations in New York.
That date, Thursday May 28th, has been declared Burberry Day in New York City. The proclamation, by New York City’s Mayor Bloomberg, is in honour of the continued investment and commitment Burberry makes to New York and the US and coincides with the official lighting of the Burberry logo on the rooftop of the new Burberry Americas headquarters at 444 Madison Avenue.
The Burberry Foundation will be donating $500,000 to the Robin Hood charity to benefit NYC youth programs, charter schools and job training programs. An additional $500,000 will graciously be matched by George Soros per his pledge to Robin Hood.
Angela Ahrendts, Chief Executive of Burberry, said:
“We are thrilled to have a Burberry marquee on such a landmark building in the centre of New York. We’re even more excited to be relocating our new headquarters for the Americas in the building. This investment further reinforces our flagship strategy in New York and America.”
Christopher Bailey, Creative Director of Burberry, said:
“We are all so excited about Madison Avenue. It’s such an iconic building which we feel is the perfect new home for Burberry in America and will be another huge chapter in our rich history. The aesthetic mirrors our new global headquarters in London and really emphasises to our American consumer the modern expression of the brand – a balance of what we have always stood for, what we represent today and where we are going.”
Here’s a video of an event that occurred on May 28, 2009 in NYC atop the Burberry Building– the time-lapse changing of the signage!
Amazing event! Wish we *all* could have been there to see it live in person!
Stevie Wilson
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