It was bit of luck and some persistance that I got to talk to Katherine Schwarzenegger, the daughter of Governor Arnold Schwarzenegger and Maria Shriver. Taking a page from the “Kennedy/Shriver” side of the book, she’s heavily involved in charitable endeavors and her focus has been on VIDA bags.
VIDA bags were created in 2009 by Katherine Schwarzenegger to benefit Maternal Mortality, a commonly overlooked and rapidly growing issue worldwide.
Katherine Schwarzenegger Talks about Vida Bags and how to help reduce maternal/infant mortality.
Katherine, a communications student at USC’s Annenberg School of Communications, became interested in this cause after attending a meeting between her mother, Maria Shriver and activist, Sarah Brown. She became fascinated by the fact that she had no knowledge of the overwhelming number of mothers and children that die of pregnancy and birth-related causes around the world. After this meeting, Katherine went home and researched the devastating statistics and decided to create a bag to benefit Maternal Mortality and
raise awareness about the cause, especially among young women her age. She chose to name the bag VIDA, which means “life” in Spanish, symbolizing that the purchase of one bag would go towards saving the life of both mother and child. The heart logo on the bag represents the mother (big heart) and her baby (little heart). The profits from each VIDA bag will go towards CARE and The White Ribbon Alliance, both organizations that work to raise awareness and support for Maternal Mortality.
These bags were hand crafted by survivors of abuse and homeless women in India. VIDA bags are being sold for $35.00 wholesale at the Women’s Conference. VIDA bags will soon be available at select retail outlets throughout the U.S.
Stevie Wilson
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