If you are a business owner or not, you might find the book “Social Media Commerce for Dummies” really helpful.
Whether you have a small, medium or large business, that business needs a website and a way to do business. More than just a virtual business card, websites — but more importantly social media and digital marketing platforms– can make or break your brick and mortar business.
If you have gotten more than just your feet wet online in various places like Pinterest, Twitter, Facebook, Instagram, or Google Plus (in any assortment or all of them), then this book will resonate with you better than if you are a total newbie. If you are really fluent in social media ( I am known for my work in this “space” since the pre-dot com crash days), I mean more than just sharing family photos on Facebook but truly being able to construct a meaningful tweet in about 130 characters and have it shared on Facebook. If you are that fluent, this book will be very useful because it will help you get better at what you do know and help you build up things in platforms you don’t know so well.
If you aren’t so fluent or don’t use it as much, you will need to work harder to get through this book. You might find that you need to read it a couple times.
Here’s who will find it very helpful:
Anyone fluent with at least 3 social media platforms who wants to start an online business.
Anyone who can handle Facebook and/or Twitter well along with one other platform (or more) who already has a business. Size doesn’t matter except when it comes to employee policies– an area where the author, Marsha Collier spends some time talking about social media policies for business.
Synopsis
This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.
Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities
This step-by-step guide explains social media commerce and shows what you can accomplish
-Helps you determine the sites where your business should have a presence
-Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks
Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing
Here’s the table of contents of this book:
Introduction 1
Part I: Prepping for Social Media Commerce 7
Chapter 1: Social Media Commerce and Your Bottom Line 9
Chapter 2: Competing in the Social Media Realm 25
Chapter 3: Creating a Social Media Policy 47
Part II: Adapting Your Web Presence 53
Chapter 4: Passive Engagement: Creating a Social Persona through
Your Website 55
Chapter 5: Active Engagement: Connecting Directly with Your Customers 75
Chapter 6: Claiming Your Space on Review Sites 89
Chapter 7: Knowing Where to Share Your Content 101
Part III: Casting for and Catching Customers 117
Chapter 8: Finding Your Customer on the Social Web 119
Chapter 9: Seizing the Social Media Conversation 143
Chapter 10: Cashing In: Doing Real Business Online 163
Chapter 11: Building Revenue through Links and Deals 177
Chapter 12: Making a Direct Hit with Mobile 193
Part IV: Supporting Your Social Media
Commerce Efforts 203
Chapter 13: Handling Customer Service without Picking Up the Phone
(Well, Almost) 205
Chapter 14: Monitoring Your Online Reputation 219
Chapter 15: Marketing in a Social Way: New Media Advertising 235
Chapter 16: Improving Productivity with Apps and Widgets 251
Part V: The Par t of Tens 259
Chapter 17: Ten Ways to Build an Online Presence Now 261
Chapter 18: Ten Ways to Get Social Media Feedback 273
Glossary 283
Index 293
Note that I bolded this certain things. This book actually has an introduction you NEED to read-page 3 is critical! It tells you how to use this book. Why is this relevant? It’s important to know that this book isn’t written in a linear fashion. For those who are complete newbies who have a business but have not been on any social platform — other than just uploading photos of family trips and such, this book is not exactly the easiest read for you.
By linear I mean step by step explaining everything in one topic completely. That’s not how this book is constructed. You are meant to jump around different parts. I know clients who will find this book frustrating to read unless they narrow it down to a specific topic or two (use the index as well) and get through all those pages listed. You will note that by select topics- for example Yelp is not in the glossary but it’s in the index. You find 7 different topics under YELP and some of the same pages are mentioned but they aren’t always sequential pages. Customers demographics is on page 127, reviewing listing on Yelp is on page 265 and the basics of account set-up are on page 94-5 but there is more information on page 93. Confused? Maybe for some of those who like to have everything about a singular topic sort of lumped together. Granted that’s hard to do about social media but the book is designed for you to know what you are looking for. If you don’t know, start going through the book carefully and figure out what resonates with you.
There’s tons of great information in here– but this is not a book for dummies! It’s for those who know some of what they are doing. I would love to see a linear charting on some topics that give you everything in a nutshell (including space on how to write a tweet in fine detail).
For those of you who are already at least familiar but not participating as much as you would like or want to implement this into the business and are unsure how to do that, then this is the book for you.
For dummies or newbies- no; for those who are somewhat knowledgeable– absolutely!!
Where to buy it: Amazon.com
Stevie Wilson,
LA-Story.com
FREE Make Up For Ever Pro Finish Foundation Mini with any $25 purchase. Code: PROFINISH
Subscribe to RSS headline updates from:
Powered by FeedBurner
If you are going to feature content from LA-Story.com including podcasts or videos including the accompanying text, please respect copyright provisions. We require a notation of content origination (meaning credit tag), a linkback to the specific page & please email the link to stevie@la-story.com before the piece goes live.
LA-Story.com, LA-Story Recessionista, Celebrity Stylescope, Celebrity Style Slam Trademark/Copyright: KBP Inc./TNBT Inc 2007-13
