Recently I did a feature on the Armani Box Pop-up store on Melrose Place. During the pre-Oscars week, when I was at Bergman PR’s pre-Oscar suite and style lounge which happened to be on Melrose Place, I took a stroll down the street to see this gorgeous beauty in box store!
I took a few additional photos to provide more details on the look and feel of this great store!
The Giorgio Armani brand is synonymous with cinema and the red carpet.
And it’s also synonymous with this glorious shade of red… much like the red carpet at the Academy Awards!
The new ARMANI BOX celebrates Hollywood’s glamour and gives visitors a chance to engage with a series of interactive moments, including virtual makeup application stations and iPads designed to record and post guests’ makeup consultations on social platforms.
While I was checking out the store and its designs, little did I know that there was a photo shoot going on until one of the staff told me. The photographer was setting up another shot and I heard a voice I recognized.. and it was the ever-so-fabulous Tim Quinn, Armani Celebrity Artist!
While he was busy not only prepping the model, he was also on camera in the photo shoot!
The incredible attention to detail and the presentation of the Armani Box is really stunning. It makes you never want to leave.
or at the very least, drop into a seat and do your makeup. Unfortunately, I didn’t have time to do it! But I did get a chance to snap these newer photos.
For visitors ready to get in front of the camera, an oversized director’s chair and clapper offer the perfect set, while the custom ‘screen test’ encourages guests to showcase their acting skills. All photos and videos will be available to keep, share and post online.
Painted inside and out in Armani’s hot red, lined wall-to-wall with its iconic fragrances and makeup, the ARMANI BOX is a one-stop-shop for Los Angeles’ resident makeup artists, beauty influencers, and VIPs. Armani Face Designers will be on hand for makeup touch-ups and the VIP room can be booked for personal shopping appointments.
Power Fabric High Coverage Stretchable Concealer
Visitors can discover exciting new products such as Power Fabric High Coverage Stretchable Concealer and Foundation Balm, as well as stock-up on essentials like Luminous Silk Foundation.
Each guest will also have a chance to interact with a vending machine filled with iconic Armani beauty products.
Guests will also be able to purchase the NEW Armani Code Absolu before it is available nationwide in March. Smell hero fragrances like Si Passione and swatch the full Armani lip range, from the iconic Lip Maestro to Rouge d’Armani Matte Lipstick; each one customizable with a personalized engraving.
The ARMANI BOX will also be home to Uri, a giant golden gorilla statue, which has become a signature of Armani’s highly anticipated pop-ups. Created by Italian artist
8473 Melrose Place
West Hollywood, CA 90069
Opening hours: Mon-Sat 11am- 7pm; Sunday 12PM-7pm
Telephone: 424-522-2182
Don’t miss this great opportunity to see- and play with- an array of Armani Beauty products all in one place where you can play with them. Get a real application so you can share the photos shared socially or get a video to share as well. This is a really fun place!
Stevie Wilson,
LA-Story.com
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Disclosure: some of the links on this post might have affiliate links! It costs you nothing. If you buy something, the brand pays me a small percentage.
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VIGOSS Faux Shearling Moto Jacket (It’s a Steal because it’s on SALE!)
From Nordstrom.com
Was $79, now $47.40!!
Soft on the outside, plush and snowy white on the inside, this moto-style jacket is sewn from faux shearling that provides cozy, lightweight warmth.
Rearview:
Here’s a slightly longer Faux Shearling jacket. This is also from Nordstrom.com and on sale!
It’s love at first sight (and feel) with this cozy-chic car coat of faux shearling that can be reversed from the velvety side to the plush side.
Original price : $128.00, Sale price: 85.76!!
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