Zendaya was selected to be the face for the new IDOLE Fragrance by Lancome!
“I am thrilled to be the face of this new Lancôme fragrance,” the star said in a statement. “Idôle is a perfume that has meaning. I like the fact that it’s fresh and light. I am very particular about perfumes, and Idôle smells absolutely beautiful and I love it.”
According to Lancôme’s website, the new scent contains notes of “bright citrus, clean rose, spotless jasmine, white musks and vanilla.” Customers will be able to purchase .85 fl. oz. for $59, 1.7 fl. oz. for $96 or 2.5 fl. oz. for $123 online starting Aug. 22, as well as at select retailers.
According to Françoise Lehmann, Lancôme global brand president, this new generation is “questioning the status quo, breaking free from tradition and re-defining the meaning of success,” and multi-hyphenate Zendaya Coleman embodies all of that in human form.
The 22-year-old actress and recently announced face of the Lancôme Idôle fragrance looked stunning on Wednesday as she attended the launch of the new scent in Paris, wearing a pink gown featuring a thigh-high slit, plunging neckline, pleated skirt and intricate gold beadwork along the bodice.
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The millennial pink gown she wears in the new promos perfectly matches the slim, 15mm-thick pink bottle (designed by architect and industrial designer Chafik Gasmi).
Finishing the glam look in sparkling diamond drop earrings and rings by Chopard plus strappy gold heels, with her hair hanging down her back in shining waves, Zendaya smiled for photos as she held a bottle of the blush fragrance in her hands.
Zendaya selected earrings from the “Haute Joaillerie Collection” featuring 25.78 carats of diamonds set in 18-carat white gold, and 2 rings, one featuring 2.16 carats of pear-shaped diamonds and 2.90 carats of diamonds from the “Precious Lace Collection” and the other featuring 1.30 carat of diamonds from “L’Heure du Diamant Collection.”
About Chopard:
Over the past 159 years Swiss jewelry and timepiece Maison, Chopard, has become a global reference for its unique designs, exceptional craftsmanship, spectacular stones, and commitment to sustainable luxury. Admired for its original and refined creations that enhance a woman’s natural beauty, Chopard is well accustomed to the photographers’ flashes on the red carpet. From the Cannes Film Festival, with which Chopard has been an Official Partner for 21 years, to the Césars, BAFTA’s, Golden Globes, Oscars and Emmys, an ever-increasing number of legendary stars and promising young talent trust Chopard to make them shine.
Chopard Social Media Handles:
https://www.facebook.com/ChopardUS?brand_redir=164432246934163
Let’s just give Zendaya kudos for selecting some gorgeous jewelry (and an incredible dress) to wear for this very important event – as well as wishing her well as the face of IDOLE Fragrance from Lancome!
Stevie Wilson,
LA-Story.com
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