BEVERLY HILLS AND THE ICONIC RODEO DRIVE GO BOLD FOR THE THIRD SUMMER
Get ready for summer to be enhanced with #BOLDBH events
and a spectacular Celebration
The Rodeo Drive Committee is thrilled to have launched this year’s BOLD (Beverly Hills Open Later Days) Summer campaign that kicked off Thursday, August 1.
The BOLD Summer celebrations will continue every Thursday, Friday and Saturday evening between 5 p.m. -8 p.m., from August 1st thru August 24th on the 200, 300 and 400 blocks of Rodeo Drive as well as throughout the city.
The streets will come alive once again with experiential programming, vivid arts and culture, and a great sense of summer joy for all who visit.
Guests will be treated to intriguing art sculptures by renowned artist, Mr. Brainwash, who has created two custom sculptures in addition to the one being unveiled on opening night.
The first, entitled, “BEVERLY HILLS IS BEAUTIFUL” can be seen at the Beverly Canon Gardens,
and the second, entitled, “BEVERLY HILLS IS LIFE” will be placed outside of Wells Fargo on South Santa Monica Boulevard. In addition, guests on Rodeo Drive can enjoy later shopping hours from their favorite merchants while experiencing unforgettable cultural experiences and specially-curated playlists, which will debut through enhanced audio played through the medians for the four weeks of BOLD Summer evenings.
“We are thrilled for another successful Summer BOLD on Rodeo Drive. This year we are especially excited to be partnering with world renowned artist Mr. Brainwash for customized sculptures created just for the city of Beverly Hills and the use of his artwork to give even more color and vibrancy to our famous street,” said Nicola Cagliata, Rodeo Drive Committee President. “We look forward to the high energy, lively evening activations and shopping on Rodeo Drive for Summer BOLD this August!”
Highlights on Rodeo:
Rodeo Luxury on Display – August 8 – 10
During the second weekend of BOLD Summer, highly curated, luxury clothing pieces from multiple talented designers will be showcased within gorgeous displays on the 300 and 400 blocks of Rodeo Drive.
Hashtag Mosaic – August 15 – 17
Outside of Dolce and Gabbana, photos that have the #BOLDsummer will be automatically printed and allow guests to match the number on the back of their photo with the corresponding number seen on the mosaic wall.
Living Mannequins – August 22 – 24
While strolling outside Chanel and Salvatore Ferragamo, guests will be mesmerized by live actors through theatrical and voyeuristic sets.
Architectural Tours – Each Friday evening during BOLD Summer – August 2, 9, 16 & 23
There is a lot of history on Rodeo Drive, and now is your chance to learn about some of it!
Public tours will be held highlighting the interesting architecture of some of Rodeo’s most unique buildings on all four blocks of the famed street. Public tours will be led by Beverly Hills resident and President of the Beverly Hills historical society, Phil Savenick.
Tours will be 45 minutes and begin at 6 p.m. or 7 p.m.
Louis Vuitton X Exhibition – running now through September 15
Louis Vuitton has staged an exhibit exploring the house’s 160-year history of collaborations. Titled Louis Vuitton X, the show will feature over 180 items from the brand’s archives, including bags reworked by Karl Lagerfeld, Rei Kawakubo, Cindy Sherman, and Frank Gehry. Original collaborations by artists like Yayoi Kusama, Richard Prince, and Zaha Hadid will also be on display.
Additionally, the new Artycapucines collection — a collaboration with leading contemporary artists — will debut at the show.
Louis Vuitton X runs from June 28 to September 15 at 468 North Rodeo Drive in Beverly Hills;
Open 10 am-9 pm Monday-Saturday, 11 am-7 pm Sunday.
Don’t miss this fabulous opportunity to see the best of Rodeo Drive and Beverly Hills. You can learn so much more about the design, architecture, art and lifestyle of Beverly Hills as seen on Rodeo Drive. It’s such a great event and not to be missed!!
Stevie Wilson,
LA-Story.com
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