AZULANA, the First Sparkling Beverage Made with 100% BLUE AGAVE TEQUILA
Splashes into Southern California with a Rose Bowl Debut!
Last night (August 22, 2019), Pasadena was humming and full of fans heading to the Rose Bowl to see the Rolling Stones.
Their return visit to the Rose Bowl had been postponed due to Jagger’s heart surgery and finally, the fans were welcomed with open arms to this great venue to see the Stones who had last played at the Rose Bowl 25 years ago! YIKES! That’s a long time. Mick also referenced that the first time they had been to Los Angeles was FIFTY-FIVE years ago! That’s older than most of the people I know!
There was a new debut at the Rose Bowl too –– and it seems to me to be a good fit with the band!
Azulana Sparkling Tequila Beverages were on sale at the Rose Bowl as of 8/22/2019. The RTD (ready-to-drink) canned beverage will be available at retail outlets starting 8/28!
What is Azulana?
Azulana is a brand new, ready-to-drink, sparking tequila beverage from Pure Azul Beverage Company, which is headquartered here in Los Angeles. Crafted in Jalisco, MX, Azulana comes in three unique flavors – Original, Lime, Pineapple Rosemary. Azulana is the first and only beverage on the market made with 100% blue agave tequila and sparkling soda.
A partner of The Rose Bowl, Azulana debuted last night during the Rolling Stones Fan Fest and will be sold in select So Cal retailers (including Bristol Farms and North Gate markets) starting next week.
While there has been an incredible surge in pop culture obsession around canned beverages like White Claw or Truly, Azulana is different – in both the exceptional quality of their tequila, as well as their pledge right out of the gate to give back to the community that helps make the product possible. (I have seen beverages do limited-time campaigns, but never has one committed to long-term charitable donations.)
The launch of Azulana represents the birth of a brand-new sub-category of spirits.
“Our goal was to take a spirit so rich in heritage and offer it in a way that ultimately speaks to today’s modern tequila enthusiast,” said Henry Morita, CEO and Co-Founder of Azulana. “We are incredibly proud to introduce this contemporary, craft cocktail to consumers.”
Azulana is produced in Guadalajara, Mexico – widely recognized as the original birthplace of tequila. The decision to produce Azulana in this region was crucial to the Azulana team, as they aimed to authentically integrate the region’s rich heritage and history, while also contributing to the local economy through its production, manufacturing, and distribution.
Morita and team conceptualized Azulana after identifying the opportunity to meld the fervor surrounding craft cocktail culture with the demand for progressive, RTD beverage options.
“Passionate tequila enthusiasts are incredibly selective about the tequila they choose to consume,” said Morita. “At the same time, we live in an age of convenience and are constantly looking for ways to simplify the things that we enjoy. Azulana sits at the perfect intersection between these two ideologies – providing consumers with an authentic, artisanal 100% blue agave tequila cocktail that can be conveniently enjoyed without any mixing or shaking.”
The launch of Azulana takes place during a time where the alcohol and spirits industry continues to evolve and grow exponentially. Tequila sales in the U.S. continue to thrive – in fact, in 2017, the US saw an 8.5% increase in tequila liter sales over the previous year, according to the Distilled Spirits Council. The demand for RTD alcoholic beverages continues to rise rapidly. Canned wine alone now represents a near $50 million business. According to a 2017 Mintel survey, the fact that RTD cocktails “don’t require preparation” was the top response from consumers who were asked why they choose an RTD cocktail over other types of alcohol beverages.
“Azulana is a new, fun twist on tequila.” said Katie Pittman, Head of Sales and Marketing. “Our goal is to help others understand that tequila isn’t just enjoyed during a wild night out – with Azulana, it can truly be enjoyed during all occasions – anywhere, anytime.”
Azulana is also launching with a significant charitable initiative – partnering with former Mexican Pres. Vincente Fox. In support of the farmers (and their families) that make the product possible, Azulana has developed a CSR program that will include donating 5% of all profits to initiatives within Former Mexican President Vincente Fox’s Foundations, including CentroFox and Crisma which offers pediatric rehabilitation, mechanotherapy, hydrotherapy, and speech therapy for adults and children
“Tequila has a long and colorful history that needs to be honored,” stated President Fox. “What sets Azulana apart, and why I’m so personally excited about this launch, is that they embrace Mexico’s vibrant history while also investing in our country’s innovation, community and future.”
Each 12-oz. can of Azulana is 4.3% ABV, contains 145 calories, and retails at $13.99 per 4-pack. In addition to being sold at the iconic Rose Bowl in Pasadena, CA, Azulana will be available at Bristol Farms starting August 28, 2019, and in the coming weeks at Northgate Markets in Southern California, followed shortly thereafter at other grocery retailers throughout the region. Pure Azul Beverage Company plans to launch Azulana in additional markets in the US throughout 2019 and 2020.
About Azulana:
Founded in 2019, Azulana Sparkling Tequila is produced by The Pure Azul Beverage Company, headquartered in Southern California. Azulana is harvested in Guadalajara, in the Jalisco region of Mexico. Azulana is committed to investing in programs that improve the quality of life for their employees, and environmentally friendly production methods that helped eliminate waste.
To learn more, visit www.Azulana.life
Find a store near you at this link: Find Azulana!
Please follow Azulana on these social channels:
Facebook: https://www.facebook.com/AzulanaTequila-1658398234279010/
Instagram: https://www.instagram.com/AzulanaTequila/
Twitter: https://twitter.com/AzulanaTequila
I love the concept of Azulana! I think that the 3 flavors (original, rosemary pineapple, and lime) will be tasty and fun to drink. It would be great for a beach or pool party or Labor Day BBQs!!
Stevie Wilson,
LA-Story.com
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