Banana Republic and Jared Goff, a two-time NFL Pro Bowl selection and Super Bowl contender, have launched a terrific collaborative campaign that launched in September.. Banana Republic’s new campaign offers a humorous take on the duality of Goff’s California style roots – NorCal (Northern California) vs. SoCal (Southern California) – with a disruptive meme-driven social media approach full of playful GIFs, images, and site experience.
Inspired by Goff as his own style wingman and alter ego, the Fall 2019 campaign is an amusing product-driven style story with a twist of situational humor. In the creative, Goff comically faces off against himself, spoofing his own body double in a bromance that shines a spotlight on the fashion and versatility of Banana Republic product through Goff’s style playbook.
In each scenario, Goff works it, wearing key Banana Republic pieces that showcase Fall fashion and premium fabrics, including new smart-weight wool suiting separates, iconic outerwear, and modern classics like a vegan suede utility coat and cashmere hoodie.
“Jared’s confident personal style allowed us to feature the range of our most iconic products in a new way,” says Banana Republic Chief Marketing Officer Mary Alderete. “This new campaign may be unexpected for the brand in that it’s built around social media memes, which is disruptive for the fashion category. It’s exciting to push the media mix in ways that are most relevant to Jared’s fans and our customers who want to see how Banana Republic pieces work in Jared’s lifestyle – and in this case, with a comic twist.”
In this photo, Jared Goff ( on the left) sports this gorgeous coat that can be worn over a suit.
The Heritage Plaid Double-Breasted Coat features terrific details:
- Designed and fitted to be worn over your favorite suit, this topcoat is also half-lined for easy layering and is crafted from a beautiful wool-blend fabric in a double-faced construction for extra warmth.
- Peak lapel with buttonhole. Long sleeves.
- Double-breasted button front.
- Two exterior pockets. One interior chest pocket.
Jared appears also on the right wearing the Corduroy Trucker Jacket in warm Vicuna Tan.
Details:
- A classic, utilitarian trucker jacket re-imagined in luxuriously soft and cozy corduroy, with a touch of stretch for even more comfort.
- Point collar. Chest pockets. Long sleeves with snap-tab cuffs.
- Two side-entry pockets lined in flannel to keep hands warm.
- Straight hem.
- Unlined.
The campaign is a personal one for Goff because it was shot in his Los Angeles home and revolves around some of his favorite activities off the field – from playing golf and poker to cannonballing in the pool, among other shenanigans.
Jared on the left is wearing a Core Temp Waffle-Knit T-Shirt in navy and also oatmeal (on the right) with a great pair of casual pants.
This shirt can go from golf to a casual dinner party!
- Soft and lightweight, our Core Temp fabric resists wrinkles, dries quickly, and regulates body heat for maximum comfort.
It uses 37.5® Technology and the power of active particles derived from volcanic sand to warm you up or cool you down, as needed. - Crew neck. Long, raglan sleeves.
- Flatlock seams for a smooth, comfortable fit.
- *Fabric has a thermal, waffle-knit texture.
Heritage Athletic Tapered Utility Pant in Vicuna Tan.
- An easy-to-wear version of a true workwear pant, this modern take is crafted in a soft, stretchy Bedford cord fabric for subtle texture.
- Our modern, limited-edition Heritage Collection is inspired by our legacy of exploration and discovery and defined by craftsmanship and authenticity.
- Zip fly with button closure. Belt loops.
- Front coin and off-seam pockets. Rear patch pockets
Jared on the right is wearing a terrific pair of Slim Legacy Jeans as he tries to sink his putt!
- Our sturdiest denim yet, our Legacy denim is all about rugged performance. Weighing in at 14 oz., this mid-weight denim is lightweight enough for everyday wear and thick enough to carry you through cooler seasons. Plus, this innovative denim has eco-friendly TENCEL™ fibers for supreme softness and a touch of stretch for comfort.
- You asked for it and it’s finally here! We updated our Slim fit by taking in the leg from knee to hem for a slightly slimmer fit.
- Traditional five-pocket styling.
- Zip fly with button closure. Belt loops.
- *Our denim is made under strict guidelines to ensure that the water used in washing and dyeing is safe and clean before it is released into the environment.
Jared delivers a multi-faceted collection of clothing that reflects his personal style. Four stylish iterations of Goff sit down to play poker! While all of these men in the photo below are actually Jared Goff, they depict his range of style from shorts to suits. Not all of these pieces in the photo are in this collection.
Jared #2 (from the left) is wearing a jacket over a sweater hoodie that is absolutely stunning. Its casual style works great for daytime wear as well as traveling as a warming layer!
It’s stunning style will last and the warmth will help him get through fall and winter!
Merino-Yak blend Sweater Hoodie
- Spun exclusively for Banana Republic, this supremely soft yarn brings together luxurious Merino wool, warm Yak wool, and a touch of cotton for a cozy, not-too-casual look.
- Hood. Long sleeves.
- Side seams placed slightly forward for a modern look.
- Straight hem.
Jared #4 on the far right is wearing suit separates that have a very sophisticated look but still work well enough to sit through a poker game.
Slim Tapered Smart Weight Performance Suit Pant in charcoal is a smart choice because the pants are comfortable and work perfectly for business meetings as well as playing poker.
- Unstructured and partially lined for a smart, never stuffy fit and feel. Our Smart Weight suiting is made with a lightweight, durable, breathable and wrinkle-resistant performance fabric, woven with advanced quick-dry fibers to keep comfortable, dry, and collected — even under pressure.
- Our signature structured waistband keeps its shape, and piping looks great but also helps keep a shirt tucked in.
- Zip fly with hook-and-bar closure.
- Front off-seam pockets. Rear buttoned welt pockets.
- 1/4 front lining.
- Flat front, trouser crease.
Unfortunately, I wasn’t able to identify which jacket Jared Goff is wearing in this photo. I love the look though and the appeal of feeling so comfortable in this suit that you could play a couple of rounds of poker!
Goff is a dynamic athlete who defies limits and was named the fastest number one overall draft pick in the history of the League to advance to the Super Bowl. BR first identified the rising star in the 2018 season and then announced the three-year veteran as the company’s latest men’s style ambassador in March 2019. Goff was recently awarded the highest guaranteed salary in the NFL for a new four-year contract agreement. As partners, Goff brings the energy of the new NFL to represent the Banana Republic men’s modern merchandise mix by appearing in advertising creative and championing key products through public appearances and media activations.
“These style memes of me goofing off, or should I say Goff-ing off, were hilarious to shoot,” says Goff. “Most fashion campaigns are really serious, but my style is more effortless, so the humor of using me as a cast of characters opposite myself makes fashion fun.”
Follow the journey @BananaRepublicMens #BRMens @jaredgoff
I love so many pieces in this Banana Republic X Jared Goff collaboration. It would work well for just about any man.!
Stevie Wilson,
LA-Story.com
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