Watermelon is one of today’s fastest-trending fruit. and it’s my favorite fruit from May till as late as I can get a tasty melon (end of October). When we cut into a watermelon at home, it’s gone within 4 days! It’s my “go-to” snack and meal. This fruit has enjoyed triple-digit growth in casual and fine dining. Demand for the refreshing summer staple is on the rise even in the fall and winter months. It’s a must for any mixologist and you’ll find it on one in 10 restaurant menus.
Most of all, people just love watermelon – and they know it’s good for them.
Watermelon Stats
According to Menu Trends research by the Watermelon Board:
All regions across the U.S. are experiencing increased use of watermelon.
Watermelon is featured in one of 10 menus – up by 27% in the last four years.
Watermelon is one of the fastest fruit flavors in non-alcoholic beverages, with 29% four-year growth.
82% of consumers surveys said they liked the taste of watermelon.
KAYCO (www.kayco.com) is taking the beverage industry by storm with Wonder Melon™, the latest thirst-quencher for those seeking clean, uniquely flavorful new refreshment options. Wonder Melon™ is made from 100% organic cold-pressed juice with no added sugar, artificial ingredients, or artificial colorings.
Wonder Melon beverages are a healthy game-changer that comes in two exciting varieties:
Watermelon Cucumber Basil:
This beverage is a delightfully cool concoction of real watermelon juice, lemon juice, apple juice, cucumber juice, and basil, with only 80 calories per 8.45 oz. bottle.
Watermelon Lemon Cayenne:
This perky beverage wakes up the taste buds with real watermelon juice, lemon juice, apple juice, and a dash of cayenne at just 100 calories per 8.45 oz. bottle.
“Wonder Melon™ perfectly captures what consumers are looking for right now,” says Kim Cassar, Kayco’s EVP Sales & Marketing – Beyond Division. “It’s not only healthful and out of the ordinary, but also undeniably trendy and irresistibly delicious. We’re confident that Wonder Melon™ will make a huge splash this summer.”
Both varieties are:
— non-GMO verified,
–certified Fair Trade,
–USDA organic,
–certified OU kosher (parve).
Packaged 6 bottles per case ($3.99/bottle MSRP), Wonder Melon™ is available in the refrigerator section at Shop-Rite, Fairway, Best Market, independent grocers and Amazon.
Wonder Melon™ Recipes:
Summer Refresher
Ingredients:
2 oz. vodka
1/2 oz. Watermelon juice
1/4 oz. Simple syrup
1 oz. Lemon juice
1 oz. Wonder Melon™ with Juice, Watermelon, Cucumber, and Basil
Sugar rim
Method:
Pour sugar onto a plate or napkin and dip glass with a moistened rim into the sugar,
Pour all ingredients into a shaker except lemon juice, and fill with ice,
Shake well for about 40 second or until really cold,
Pour into a glass filled with ice,
Add in lemon and stir well!
Wonder Melon Rita
Ingredients:
2 oz. Tequila
1 1/2 Wonder Melon™ with Juice, Watermelon, lemon, and cayenne
1 oz. Lime juice
1 Packet of sugar
Water,
Blueberries and mint leaves
Method
Pour the ingredients into a shaker filled with ice,
Shake for at least 30 seconds till the shaker is really cold.
Strain and pour into a glass filled with ice.
Top it off with a splash of water,
Garnish with blueberries and mint leaves.
Wonderful Watermelon Facts
Watermelon’s 92% water content is excellent for hydration.
It contains a bounty of nutrients, antioxidants, vitamins, and minerals associated with the following:
Digestive health
Eye, skin, and hair health
Sun protection
Diabetes protection
Heart and blood vessel health
Weight loss
Combating asthma
Weight loss
Nerve function
Reduction of inflammation
Wonder Melon™ was recently nominated by the NEXTY Industry awards for Best Functional Food/Beverage !
The NEXTY Awards at SupplySide West recognize innovation, inspiration, and integrity across a range of finished product categories—from condition-specific supplements and nutrient delivery innovation to functional food/beverage and brand storytelling. Entering your product for a NEXTY award offers unprecedented exposure to the SupplySide and Natural Products INSIDER content team and unique recognition at SupplySide West.
About Kayco Beyond
Kayco is one of the largest manufacturers and suppliers of kosher foods. Its expanded Kayco Beyond Division sources and distributes new products to the general market beyond kosher, to meet the demands of consumers looking for optional products that are healthful, convenient and/or for restricted diets and lifestyles. These brands include Dorot, Absolutely Gluten Free, Beetology, Mighty Sesame, Tuscanini Foods, Wissotzky Tea Co. and new Wonder Melon™.
They are headquartered in Bayonne, NJ.
Website is www.KAYCO.com
Follow Wonder Melon on these social platforms:
Instagram – http://instagram.com/WonderMelonJuice and Twitter #wondermelon.
Twitter- http://twitter.com/wondermelon
Stevie Wilson,
LA-Story.com
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